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Sleep Lotion

Fail

Demand is soft, at -14.2% this quarter, so Sleep Lotion is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$104K/yr101K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
69%top-5 click share · 14 brands · 135 sellers

Flapen Score

Sleep Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Sleep Lotion is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleep Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Sleep Lotion 101K times last year and spent an estimated $104K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
7.1%
Market size, estimated
$104Ka year
Peak month
December3.0× the quietest month
Top search term
sleep lotion32K searches a year

02 · Price

A sale here is worth $14.50.

Listings sell for $14.50 on average, from $7.02 to $36.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.50 that is $4K to $7K a year per listing.

Average price
$14.50under the $15 to $100 sweet spot
Price range
$7.02–$36.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #371 within Lotions. It carries 6,093 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#371in Lotions
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
6,093per listing
Listings tracked
19

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
59 months

Products

Top Sleep Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

135

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

15%

  • Brand 164%
  • Brand 28%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 15%)

Demand

Sleep Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Search terms

Top Sleep Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sleep lotion32K/yr
  • melatonin lotion14K/yr
  • lavender lotion for sleep11K/yr
  • dr teals sleep lotion8K/yr
  • sleep lotion for women7K/yr
  • lavender sleep lotion4K/yr
  • dr teal melatonin lotion4K/yr
  • dr teals sleep lotion with melatonin and essential oils4K/yr
  • lush sleepy4K/yr
  • dr teals melatonin lotion3K/yr

Reviews and returns

What reviews say buyers love and hate about Sleep Lotion

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Smell”
15%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Did not work on me”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sleep Lotion questions

Answered from the same tracked data.