Sleep Lotion
FailDemand is soft, at -14.2% this quarter, so Sleep Lotion is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $104K/yr101K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 69%top-5 click share · 14 brands · 135 sellers
Flapen Score
Sleep Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Sleep Lotion is stronger. Inside it, weaker.
Market
The Sleep Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Sleep Lotion 101K times last year and spent an estimated $104K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $104Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- sleep lotion32K searches a year
02 · Price
A sale here is worth $14.50.
Listings sell for $14.50 on average, from $7.02 to $36.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.50 that is $4K to $7K a year per listing.
- Average price
- $14.50under the $15 to $100 sweet spot
- Price range
- $7.02–$36.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #371 within Lotions. It carries 6,093 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #371in Lotions
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 6,093per listing
- Listings tracked
- 19
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Sleep Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dr Teals Sleep Body Lotion 24-Hour Moisture with Melatonin Lavender & Chamomile Essential Oils 8 fl oz (Pack of 3)
- Price
- $17.23
- Rating
- 4.7/5
- Reviews
- 3,031
- Age
- 6y ago

Teals Adults Body Lotion Melatonin & Essential Oils Night Sleep 8 oz
- Price
- $9.52
- Rating
- 4.7/5
- Reviews
- 699
- Age
- 5y ago

Dr. Teals Nighttime Therapy Body Lotion with Melatonin (1 Bottle 8oz) - Shea & Cocoa Butter with Vitamin E Helps Create Healthier Looking Skin - Essential Oils Promote a Better Nights Sleep
- Price
- $10.69
- Rating
- 4.5/5
- Reviews
- 2,612
- Age
- 6y ago

Jergens Shea Fusion Lavender Dreams Body Lotion Scented Lotion Moisturizer with Shea Butter and Vitamin E 14 Fl Oz
- Price
- $7.29
- Rating
- 4.6/5
- Reviews
- 977
- Age
- 1y ago

Magnum Solace Nighttime Magnesium Lotion with Arnica Highly Concentrated Magnesium for Muscles & Joints Apply to Legs or Feet Before Bed Skin-Friendly
- Price
- $9.66
- Rating
- 4.4/5
- Reviews
- 7,851
- Age
- 1y ago
Trending
estimated 90-day click momentum
Hempz Magnesium Body Lotion for Sleep & Relaxation Hydrating Lotion with Arnica Electrolytes & Shea Butter Calming Nighttime Moisturizer for Muscle Relief & Soft Skin Serene Waters Scent 17 oz
- Price
- $19.76
- Rating
- 4.7/5
- Reviews
- 550
- Age
- 7mo ago

Arm & Hammer Nighttime Calm Foot & Leg Lotion with Magnesium - Lavender Scented Cream - 8oz. Hydrating & Moisturizing Magnesium Lotion with Shea Butter & Provitamin B5
- Price
- $9.83
- Rating
- 4.4/5
- Reviews
- 146
- Age
- 5mo ago

Teals Adults Body Lotion Melatonin & Essential Oils Night Sleep 8 oz
- Price
- $9.52
- Rating
- 4.7/5
- Reviews
- 699
- Age
- 5y ago

Lavender & Chamomile Magnesium Lotion for Sleep Relaxing Nightime Cream for Leg Cramps Sore Feet and Joints | With Moisturizing Shea Butter Coconut Oil Collagen Stem Cells 8 fl oz by M3
- Price
- $18.81
- Rating
- 4.5/5
- Reviews
- 150
- Age
- 1y ago

BetterYou Magnesium Sleep Body Lotion - Relaxing Body Lotion - Magnesium Body Cream with Lavender and Chamomile Blend - Sore Muscle Relief - 6.08 oz
- Price
- $13.13
- Rating
- 4.1/5
- Reviews
- 4,675
- Age
- 8y ago
Newest
by launch date
Arm & Hammer Nighttime Calm Foot & Leg Lotion with Magnesium - Lavender Scented Cream - 8oz. Hydrating & Moisturizing Magnesium Lotion with Shea Butter & Provitamin B5
- Price
- $9.83
- Rating
- 4.4/5
- Reviews
- 146
- Age
- 5mo ago

Hempz Magnesium Body Lotion for Sleep & Relaxation Hydrating Lotion with Arnica Electrolytes & Shea Butter Calming Nighttime Moisturizer for Muscle Relief & Soft Skin Serene Waters Scent 17 oz
- Price
- $19.76
- Rating
- 4.7/5
- Reviews
- 550
- Age
- 7mo ago

Solinia Magnesium Sleep Cream USA-Made Topical Magnesium Lotion for Sleep Lavender Lotion for Feet Nighttime Mag Oil Body Butter Foot Cream Relaxing Rub for Muscles 4oz
- Price
- $17.09
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 8mo ago

Jergens Shea Fusion Lavender Dreams Body Lotion Scented Lotion Moisturizer with Shea Butter and Vitamin E 14 Fl Oz
- Price
- $7.29
- Rating
- 4.6/5
- Reviews
- 977
- Age
- 1y ago

Magnum Solace Nighttime Magnesium Lotion with Arnica Highly Concentrated Magnesium for Muscles & Joints Apply to Legs or Feet Before Bed Skin-Friendly
- Price
- $9.66
- Rating
- 4.4/5
- Reviews
- 7,851
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
135
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
15%
- Dr Teal's64%
- Jergens8%
- Magnum Solace5%
- Hempz3%
- Bath & Body Works3%
- Solinia3%
- Open — no brand owns it (8 brands, 15%)
Demand
Sleep Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.0×
Search terms
Top Sleep Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sleep lotion32K/yr
- melatonin lotion14K/yr
- lavender lotion for sleep11K/yr
- dr teals sleep lotion8K/yr
- sleep lotion for women7K/yr
- lavender sleep lotion4K/yr
- dr teal melatonin lotion4K/yr
- dr teals sleep lotion with melatonin and essential oils4K/yr
- lush sleepy4K/yr
- dr teals melatonin lotion3K/yr
Reviews and returns
What reviews say buyers love and hate about Sleep Lotion
We read the reviews and the return reasons for every product selling here.
“Did not work on me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleep Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









