sleep body wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Good$5.78–$34.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.92avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$178K$178K/yr · 149K searches
Review moat
Bad5,054.35avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sleep body wash is a $178K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
sleep body wash market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $174K–$209K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #127
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
93
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Dr Teal's55%
- Dove23%
- Method20%
- OLLY1%
- Aveeno1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -11.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top sleep body wash search terms
- dr teals sleep25K/yr
- method body wash wind down11K/yr
- dove anti stress body wash12K/yr
- dr teals sleep balm12K/yr
- dr teal melatonin9K/yr
- dr teals melatonin8K/yr
- sleep body wash9K/yr
- method wind down body wash5K/yr
- calming body wash6K/yr
- chamomile body wash6K/yr
Top sleep body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove 24hr Lotion Body Wash Anti-Stress 30.6 oz | Moisturizing body wash with MicroMoisture and a calming blue chamomile & oat milk scent
Dove$9.764.6★2,891 rev
method Body Wash Wind Down - Leaves Skin Feeling Soft & Moisturized Made Without Parabens Notes of Chamomile Starflower & Blue Lavender 28 Fl Oz
Method$11.794.7★13,024 rev
Dr Teals Sleep Body Wash with Pure Epsom Salt Melatonin Lavender & Chamomile Essential Oil Blend 24 fl oz (Pack of 2)
Dr Teal's$11.494.8★11,079 rev
Dr Teals Foaming Bath with Pure Epsom Salt Sleep Blend with Melatonin Lavender & Chamomile Essential Oils 34 fl oz (Pack of 2)
Dr Teal's$11.544.8★6,765 rev
Dr Teals Epsom Salt Magnesium Soak Sleep Blend with Melatonin Lavender & Chamomile Essential Oils 3 lbs
Dr Teal's$5.784.8★3,527 rev
Newest
by launch date
Dr Teals Foaming Bath with Pure Epsom Salt Sleep Blend with Melatonin Lavender & Chamomile Essential Oils 62.5 fl oz
Dr Teal's$10.71583 rev
Dove 24hr Lotion Body Wash Anti-Stress 30.6 oz | Moisturizing body wash with MicroMoisture and a calming blue chamomile & oat milk scent
Dove$9.762,891 rev
Dove Beauty Bar Gentle Cleanser Anti-Stress Cream Bar Moisturizes To Calm Skin Gentle Bar Soap Cleanser Made With 1/4 Moisturizing Cream 6 pack
Dove$10.801,158 rev
OLLY Calm Body Wash with Hyaluronic Acid Adaptogens & Vitamin B3 Nourishing Cleanser for Skin Barrier Repair Deep Hydration Eucalyptus Amber Scent 17oz
OLLY$8.40502 rev
method Body Wash Wind Down - Leaves Skin Feeling Soft & Moisturized Made Without Parabens Notes of Chamomile Starflower & Blue Lavender 18 fl oz - 3 pack
Method$24.803,040 rev
Trending
90-day click momentummethod Body Wash Wind Down - Leaves Skin Feeling Soft & Moisturized Made Without Parabens Notes of Chamomile Starflower & Blue Lavender 18 fl oz - 3 pack
Method$24.804.8★
Teals Adults Body Lotion Melatonin & Essential Oils Night Sleep 8 oz
Dr Teal's$9.524.7★
method Body Wash Wind Down - Leaves Skin Feeling Soft & Moisturized Made Without Parabens Notes of Chamomile Starflower & Blue Lavender 28 Fl Oz
Method$11.794.7★
Dove 24hr Lotion Body Wash Relax Lavender Oil & Chamomile 30.6 oz | Hydrating body wash with MicroMoisture and a calming lavender and chamomile scent
Dove$10.034.7★
Dr Teals Melatonin Sleep Bath Gift Set (Foaming Bath (34 oz) Body Lotion (8 oz) & Sleep Spray (6oz) - Stress Relief Lavender & Melatonin Promotes Better Sleep - At Home Spa Kit - Relax Before Bed
Dr Teal's$34.984.7★
What buyers say about sleep body wash
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Scent”
“Keeps my skin soft”
“The price is affordable the quality is amazing it's relaxing a”
“Best price”
“long lasting moisturizer”
“It's liquid enough to lather”
“cleans well”
“wonderful wash for dry skin”
“Great on your skin”
“Just what I needed”
What buyers complain about
“Smells Weird”
“Leaked everywhere”
“Also made my skin itch”
“Pump was broken”
“my skin dried out”
“Just wish it was not so expensive”
“it feels so much 'thicker' than regular soap”
“Product arrived broken”
“Very faint patchouli”
“it fails to provide any cleanliness”
Top return reasons
Common questions
- Is sleep body wash profitable to sell on Amazon United States?
- The niche generates $178K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the sleep body wash niche?
- 5 brands and 93 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sleep body wash?
- Top complaints mined from reviews: Smell, Leak-Proof, Allergies. The return rate is 0.4%.
- When does demand for sleep body wash peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the sleep body wash niche?
- Listings span $5.78–$34.98; the average listing price is $13.92 (sweet spot $15–$100). The average incumbent carries 5,054 reviews — the moat a new listing must climb.