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Sleep Body Wash

Fail

The top 5 brands take 100% of clicks, so Sleep Body Wash is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$178K/yr149K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
61%top-5 click share · 5 brands · 93 sellers

Flapen Score

Sleep Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Sleep Body Wash is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleep Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Sleep Body Wash 149K times last year and spent an estimated $178K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
8.6%
Market size, estimated
$178Ka year
Peak month
January1.7× the quietest month
Top search term
dr teals sleep25K searches a year

02 · Price

A sale here is worth $13.92.

Listings sell for $13.92 on average, from $5.78 to $34.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $13.92 that is $3K to $7K a year per listing.

Average price
$13.92under the $15 to $100 sweet spot
Price range
$5.78–$34.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Bath & Bathing Accessories. It carries 5,054 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#127in Bath & Bathing Accessories
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
5,054per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Sleep Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

93

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 223%
  • Brand 320%
  • Brand 41%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Sleep Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Sleep Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr teals sleep25K/yr
  • method body wash wind down11K/yr
  • dove anti stress body wash12K/yr
  • dr teals sleep balm12K/yr
  • dr teal melatonin9K/yr
  • dr teals melatonin8K/yr
  • sleep body wash9K/yr
  • method wind down body wash5K/yr
  • calming body wash6K/yr
  • chamomile body wash6K/yr

Reviews and returns

What reviews say buyers love and hate about Sleep Body Wash

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Smell”
47%of negative reviews mention “Smell”
0.4%of orders come back
“Smells Weird”
A buyer, on “Smell”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Sleep Body Wash questions

Answered from the same tracked data.