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Sleek Hair Product

Fail

The top 5 brands take 100% of clicks, so Sleek Hair Product is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$38K/yr63K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
90%top-5 click share · 5 brands · 42 sellers

Flapen Score

Sleek Hair Product against its category

The dotted line is the Beauty & Personal Care average. Past it, Sleek Hair Product is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleek Hair Product market on Amazon at a glance

Shoppers on Amazon United States searched for Sleek Hair Product 63K times last year and spent an estimated $38K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
5.1%
Market size, estimated
$38Ka year
Peak month
February1.4× the quietest month
Top search term
sleek24K searches a year

02 · Price

A sale here is worth $12.08.

Listings sell for $12.08 on average, from $6.42 to $24.41. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $12.08 that is $3K to $6K a year per listing.

Average price
$12.08under the $15 to $100 sweet spot
Price range
$6.42–$24.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #232 within Hair Sprays. It carries 31,101 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#232in Hair Sprays
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
31,101per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
67 months

Products

Top Sleek Hair Product products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 29%
  • Brand 39%
  • Brand 44%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Sleek Hair Product search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Sleek Hair Product search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sleek24K/yr
  • sleek hair product19K/yr
  • sleek hair8K/yr
  • sleek anti humidity shine coat6K/yr
  • hair chemist sleek4K/yr
  • hair chemist sleek anti humidity shine coat2K/yr

Reviews and returns

What reviews say buyers love and hate about Sleek Hair Product

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Functionality-Overall”
0.9%of orders come back
“Did not work as I expected”
A buyer, on “Functionality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sleek Hair Product questions

Answered from the same tracked data.