Skulls and Roses Cologne

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months

132K

Growth, 90 days vs prior 90

-6.8%

Conversion, latest week

5.5%

Market size, estimated

$173Ka year

Top search term

ed hardy cologne33K searches a year

Listings sell for $24.06 on average, from $11.92 to $34.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $24.06 that is $12K to $18K a year per listing.

Average price

$24.06inside the $15 to $100 sweet spot

Price range

$11.92–$34.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$12K–$18K

Returns

0.1%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #404 within Men's. It carries 1,171 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

86%

Out of stock, average day

7.7%

Average rank

#404in Men's

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,171per listing

Listings tracked

14

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

95 months