skulls and roses cologne
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$24.06avg listing price — sweet spot $15–$100
Price range
Great$11.92–$34.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,170.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$173K$173K/yr · 132K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, skulls and roses cologne is a $173K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
skulls and roses cologne market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $144K–$192K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #404
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 71%
- Out of stock
- 7.7%
- Avg brand age
- 95 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
73
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- ED HARDY79%
- Norlevos14%
- Christian Audigier7%
- Open — no brand owns it (0%)
Top skulls and roses cologne search terms
- ed hardy cologne33K/yr
- ed hardy cologne for men55K/yr
- ed hardy skulls and roses cologne6K/yr
- skulls and roses cologne9K/yr
- skull and roses cologne for men4K/yr
- ed hardy mens cologne7K/yr
- ed hardy skulls and roses6K/yr
- ed hardy perfume for men3K/yr
- skull and roses cologne4K/yr
- ed hardy skulls and roses cologne for men5K/yr
Top skulls and roses cologne products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ED HARDY Mens Cologne Fragrance Spray Hearts & Daggers Eau De Toilette 3.4 fl oz
ED HARDY$20.304.7★4,966 rev
Ed Hardy Love & Luck for Men Eau De Toilette EDT Spray 3.4 fl oz
ED HARDY$23.424.7★2,812 rev
Norlevos UNBOXED-Cologne For Man Skulls & Roses for Him Eau de Toilette Spray for Men 1.0 oz
Norlevos$23.444.1★11 rev
ED HARDY by For Men. Eau De Toilette Spray 3.4-Ounces
ED HARDY$19.884.7★1,646 rev
ED HARDY Skulls & Roses Eau de Toilette Spray for Men 1.0 Ounce
ED HARDY$23.544.6★575 rev
Newest
by launch dateNorlevos UNBOXED-Cologne For Man Skulls & Roses for Him Eau de Toilette Spray for Men 1.0 oz
Norlevos$23.4411 rev
ED HARDY Mens Boxer Briefs 4 Pack Soft Fabric Pull On Closure Machine Washable Comfortable Stretch Boxer with Skulls Eagle Design Large
ED HARDY$25.24190 rev
ED HARDY Mens Boxer Briefs 4 Pack Soft Fabric Pull On Closure Machine Washable Comfortable Stretch Boxers with Benjamin Trucks Skulls Silhouette Design Large
ED HARDY$25.76190 rev
ED HARDY Mens Underwear Boxer Briefs Comfortable Breathable Stylish Design 5 Pack Colorful Prints Small
ED HARDY$29.951,768 rev
ED HARDY Mens Underwear Boxer Briefs Comfortable Breathable Stylish Design 4 Pack Roses Skull Mermaid XLarge
ED HARDY$25.291,768 rev
Trending
90-day click momentumED HARDY Mens Boxer Briefs 4 Pack Soft Fabric Pull On Closure Machine Washable Comfortable Stretch Boxer with Skulls Eagle Design Large
ED HARDY$25.244.7★
Norlevos UNBOXED-Cologne For Man Skulls & Roses for Him Eau de Toilette Spray for Men 1.0 oz
Norlevos$23.444.1★
ED HARDY Mens Boxer Briefs 4 Pack Soft Fabric Pull On Closure Machine Washable Comfortable Stretch Boxers with Benjamin Trucks Skulls Silhouette Design Large
ED HARDY$25.764.7★
ED HARDY Mens Underwear Boxer Briefs Comfortable Breathable Stylish Design 5 Pack Colorful Prints Small
ED HARDY$29.954.5★
Ed Hardy Hearts & Daggers by Christian Audigier for Men 3.4 oz Eau de Toilette Spray
Christian Audigier$22.974.8★
What buyers say about skulls and roses cologne
What buyers praise and complain about, mined from review topics.What buyers love
“The smell is attractive”
“Decent for price”
“lasts all day”
“Great product”
“Perfect fit”
“Very comfy”
“He likes the white can”
“It was a Christmas gift”
“Held up great in the wash”
“Perfect fit and the fabric is soft and stretches to accommodate things”
What buyers complain about
“A very arousing fragrance”
“The price is average for the size you get”
“doesnt last no more than a couple of hours”
“Not big enough”
“Does not work”
Top return reasons
Common questions
- Is skulls and roses cologne profitable to sell on Amazon United States?
- The niche generates $173K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the skulls and roses cologne niche?
- 3 brands and 73 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in skulls and roses cologne?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
- What does it cost to enter the skulls and roses cologne niche?
- Listings span $11.92–$34.29; the average listing price is $24.06 (sweet spot $15–$100). The average incumbent carries 1,171 reviews — the moat a new listing must climb.