Skinny Mascara

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months

65K

Growth, 90 days vs prior 90

+2.4%

Conversion, latest week

10.5%

Market size, estimated

$73Ka year

Peak month

December3.5× the quietest month

Top search term

tightline mascara13K searches a year

Listings sell for $10.67 on average, from $4.92 to $22.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.67 that is $3K to $5K a year per listing.

Average price

$10.67under the $15 to $100 sweet spot

Price range

$4.92–$22.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

0.6%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #141 within Eyes. It carries 7,546 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#141in Eyes

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

7,546per listing

Listings tracked

8

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months