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Skinfix Eczema

Fail

The top 5 brands take 100% of clicks, so Skinfix Eczema is a Fail.

Flapen Score
33
33 / 100
Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 48
Market size
$19K/yr16K searches / yr
90-day growth
-38.7%search demand this quarter
Competition
94%top-5 click share · 5 brands · 35 sellers

Flapen Score

Skinfix Eczema against its category

The dotted line is the Beauty & Personal Care average. Past it, Skinfix Eczema is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skinfix Eczema market on Amazon at a glance

Shoppers on Amazon United States searched for Skinfix Eczema 16K times last year and spent an estimated $19K. All 5 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-38.7%
Conversion, latest week
4.1%
Market size, estimated
$19Ka year
Peak month
January2.5× the quietest month
Top search term
skinfix eczema13K searches a year

02 · Price

A sale here is worth $27.88.

Listings sell for $27.88 on average, from $12.55 to $50.06. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $27.88 that is $0 to $3K a year per listing.

Average price
$27.88inside the $15 to $100 sweet spot
Price range
$12.55–$50.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #273 within Foot & Hand Care. It carries 6,504 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#273in Foot & Hand Care
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
6,504per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Skinfix Eczema products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 26%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Skinfix Eczema search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Prime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Reviews and returns

What reviews say buyers love and hate about Skinfix Eczema

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Moist/Dry”
26%of negative reviews mention “Allergies”
0.7%of orders come back
“so incredibly itchy”
A buyer, on “Allergies”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Skinfix Eczema questions

Answered from the same tracked data.