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Skincu

Maybe

Search demand grew >1,000% this quarter. But the top 5 brands take 100% of clicks, so Skincu is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$24K/yr18K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
97%top-5 click share · 4 brands · 5 sellers

Flapen Score

Skincu against its category

The dotted line is the Beauty & Personal Care average. Past it, Skincu is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skincu market on Amazon at a glance

Shoppers on Amazon United States searched for Skincu 18K times last year and spent an estimated $24K. All 4 brands take every click. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
5.6%
Market size, estimated
$24Ka year
Top search term
skincu anti aging body oil12K searches a year

02 · Price

A sale here is worth $23.15.

Listings sell for $23.15 on average, from $17.82 to $33.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $23.15 that is $2K to $6K a year per listing.

Average price
$23.15inside the $15 to $100 sweet spot
Price range
$17.82–$33.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 65.4% of listings are out of stock. The average listing ranks #1,670 within Oils. It carries 2 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
0%
Out of stock, average day
65.4%
Average rank
#1,670in Oils
Average rating
4.00 starsAmazon United States average 4.42 stars
Average reviews
2per listing
Listings tracked
6

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Skincu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 226%
  • Brand 310%
  • Brand 43%

Reviews and returns

What reviews say buyers love and hate about Skincu

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
<0.1%of orders come back, a rate Amazon rounds to zero
“My skin actually glows now”
A buyer, on “Brightness/Shine/Glow”25% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Skincu questions

Answered from the same tracked data.