Skinceuticals Sunscreen

Shoppers searched for this 7.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +54.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28.3M a year.

Searches, last 12 months

7.2M

Growth, 90 days vs prior 90

+54.1%

Conversion, latest week

10.2%

Market size, estimated

$28.3Ma year

Peak month

July2.5× the quietest month

Top search term

elta md sunscreen2.1M searches a year

Listings sell for $38.78 on average, from $19.49 to $73.50. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 25,000 to 30,000 of them. At $38.78 that is $970K to $1.2M a year per listing.

Average price

$38.78inside the $15 to $100 sweet spot

Price range

$19.49–$73.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

25,000–30,000

Revenue per listing a year

$970K–$1.2M

Returns

1.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #131 within Sunscreens & Tanning Products. It carries 10,962 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#131in Sunscreens & Tanning Products

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

10,962per listing

Listings tracked

26

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

59 months