Skinceuticals Retinol
MaybeAn estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Skinceuticals Retinol is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $1.7M/yr404K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 73%top-5 click share · 5 brands · 10 sellers
Flapen Score
Skinceuticals Retinol against its category
The dotted line is the Beauty & Personal Care average. Past it, Skinceuticals Retinol is stronger. Inside it, weaker.
Market
The Skinceuticals Retinol market on Amazon at a glance
Shoppers on Amazon United States searched for Skinceuticals Retinol 404K times last year and spent an estimated $1.7M. All 5 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.
- Searches, last 12 months
- 404K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 7.3%
- Market size, estimated
- $1.7Ma year
- Peak month
- September1.9× the quietest month
- Top search term
- paulas choice retinol198K searches a year
02 · Price
A sale here is worth $56.43.
Listings sell for $56.43 on average, from $9.89 to $130.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $56.43 that is $85K to $113K a year per listing.
- Average price
- $56.43inside the $15 to $100 sweet spot
- Price range
- $9.89–$130.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $85K–$113K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Serums. It carries 12,794 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #205in Serums
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 12,794per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Skinceuticals Retinol products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Brand 177%
- Brand 211%
- Brand 37%
- Brand 42%
- Brand 52%
Demand
Skinceuticals Retinol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.9×
Search terms
Top Skinceuticals Retinol search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paulas choice retinol198K/yr
- obagi retinol46K/yr
- retinol paulas choice19K/yr
- paula choice retinol19K/yr
- skinceuticals retinol23K/yr
- skinceuticals retinol 0.315K/yr
- skinceuticals retinol 1.012K/yr
- skinceuticals retinol 0.510K/yr
- skin medica retinol complex 1.09K/yr
- paulas choice 1% retinol7K/yr
Reviews and returns
What reviews say buyers love and hate about Skinceuticals Retinol
We read the reviews and the return reasons for every product selling here.
“It's expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Skinceuticals Retinol questions
Answered from the same tracked data.









