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Skinceuticals Retinol

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Skinceuticals Retinol is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$1.7M/yr404K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
73%top-5 click share · 5 brands · 10 sellers

Flapen Score

Skinceuticals Retinol against its category

The dotted line is the Beauty & Personal Care average. Past it, Skinceuticals Retinol is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skinceuticals Retinol market on Amazon at a glance

Shoppers on Amazon United States searched for Skinceuticals Retinol 404K times last year and spent an estimated $1.7M. All 5 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
404K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
7.3%
Market size, estimated
$1.7Ma year
Peak month
September1.9× the quietest month
Top search term
paulas choice retinol198K searches a year

02 · Price

A sale here is worth $56.43.

Listings sell for $56.43 on average, from $9.89 to $130.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $56.43 that is $85K to $113K a year per listing.

Average price
$56.43inside the $15 to $100 sweet spot
Price range
$9.89–$130.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$85K–$113K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Serums. It carries 12,794 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#205in Serums
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
12,794per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Skinceuticals Retinol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 211%
  • Brand 37%
  • Brand 42%
  • Brand 52%

Demand

Skinceuticals Retinol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Skinceuticals Retinol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paulas choice retinol198K/yr
  • obagi retinol46K/yr
  • retinol paulas choice19K/yr
  • paula choice retinol19K/yr
  • skinceuticals retinol23K/yr
  • skinceuticals retinol 0.315K/yr
  • skinceuticals retinol 1.012K/yr
  • skinceuticals retinol 0.510K/yr
  • skin medica retinol complex 1.09K/yr
  • paulas choice 1% retinol7K/yr

Reviews and returns

What reviews say buyers love and hate about Skinceuticals Retinol

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Suitability Combination Skin”
11%of negative reviews mention “Value For Money”
0.7%of orders come back
“It's expensive”
A buyer, on “Value For Money”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Skinceuticals Retinol questions

Answered from the same tracked data.