Skip to content

Skinceuticals Eye Cream

Maybe

Shoppers spend an estimated $2.5M a year here. But the top 5 brands take 98% of clicks, so Skinceuticals Eye Cream is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$2.5M/yr318K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
81%top-5 click share · 6 brands · 23 sellers

Flapen Score

Skinceuticals Eye Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Skinceuticals Eye Cream is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skinceuticals Eye Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Skinceuticals Eye Cream 318K times last year and spent an estimated $2.5M. The top 5 brands take 98% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
318K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
9.2%
Market size, estimated
$2.5Ma year
Peak month
March1.4× the quietest month
Top search term
shiseido eye cream116K searches a year

02 · Price

A sale here is worth $84.91.

Listings sell for $84.91 on average, from $14.73 to $162.43. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $84.91 that is $106K to $127K a year per listing.

Average price
$84.91inside the $15 to $100 sweet spot
Price range
$14.73–$162.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$106K–$127K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #256 within Eyes. It carries 5,023 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#256in Eyes
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
5,023per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Skinceuticals Eye Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

23

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 218%
  • Brand 316%
  • Brand 48%
  • Brand 53%
  • Brand 62%

Demand

Skinceuticals Eye Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Skinceuticals Eye Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shiseido eye cream116K/yr
  • shiseido benefiance wrinkle smoothing eye cream21K/yr
  • alastin restorative eye treatment16K/yr
  • dermalogica eye cream26K/yr
  • skinceuticals eye cream22K/yr
  • neocutis lumiere firm riche eye cream14K/yr
  • alastin eye cream14K/yr
  • lumiere firm riche eye cream7K/yr
  • shiseido benefiance eye cream11K/yr
  • skinceuticals a.g.e. eye complex13K/yr

Reviews and returns

What reviews say buyers love and hate about Skinceuticals Eye Cream

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Allergies”
1.0%of orders come back
“Skin Irritation”
A buyer, on “Allergies”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Skinceuticals Eye Cream questions

Answered from the same tracked data.