Skinceuticals Discoloration Defense

Shoppers searched for this 702K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

702K

Growth, 90 days vs prior 90

-8.0%

Conversion, latest week

4.9%

Market size, estimated

$1.4Ma year

Peak month

July3.0× the quietest month

Top search term

mela b3 serum la roche posay152K searches a year

Listings sell for $39.05 on average, from $25.65 to $55.93. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 10,000 to 12,500 of them. At $39.05 that is $391K to $488K a year per listing.

Average price

$39.05inside the $15 to $100 sweet spot

Price range

$25.65–$55.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

10,000–12,500

Revenue per listing a year

$391K–$488K

Returns

1.1%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Serums. It carries 8,922 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#67in Serums

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

8,922per listing

Listings tracked

4

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

54 months