skinceuticals cleanser
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$36.83avg listing price — sweet spot $15–$100
Price range
Great$11.16–$71.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Review moat
Bad9,434.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 61K searches
According to Flapen's Amazon United States niche tracking, skinceuticals cleanser is a $61K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
skinceuticals cleanser market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $74K–$92K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #422
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 82%
- Out of stock
- 10.9%
- Avg brand age
- 101 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
15
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
17%
- La Roche-Posay27%
- Generic24%
- SkinMedica10%
- iS CLINICAL9%
- Obagi Medical7%
- EltaMD6%
- Open — no brand owns it (6 brands, 17%)
Demand
Weekly Amazon search volume, last 37 weeks — +2.8% search growth over the last 90 days.Top skinceuticals cleanser search terms
- skin ceuticals face wash16K/yr
- skinceuticals face wash13K/yr
- skinceuticals cleanser11K/yr
- skinceuticals lha cleanser gel9K/yr
- skinceuticals gentle cleanser7K/yr
- medical grade face wash4K/yr
- skin ceuticals cleanser2K/yr
Top skinceuticals cleanser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Skin C-euticals Simply Clean Gel Refining Cleanser Suitable For Normal Oily Combination Skin 195ml/6.5oz
Generic$65.775.0★2 rev
La Roche-Posay Toleriane Hydrating Gentle Face Cleanser Daily Facial Cleanser with Niacinamide and Ceramides for Sensitive Skin Moisturizing Face Wash for Normal to Dry Skin Fragrance Free
La Roche-Posay$18.644.6★39,039 rev
iS CLINICAL Cleansing Complex 3in1 Gentle deep pore cleanser Face Wash and Makeup remover Helps blemish-prone skin
iS CLINICAL$45.864.6★2,835 rev
La Roche-Posay Effaclar Medicated Gel Cleanser 2% Salicylic Acid Cleanser + LHA + Glycerin Foaming Acne Face Wash Helps Clear & Prevent Acne Breakouts Oil Free Targets Excess Oil
La Roche-Posay$17.994.6★19,361 rev
Obagi Nu-Derm Foaming Gel for Face- Hydrating Cleanser With Aloe Vera- Foaming Facial Cleanser for a Vibrant Complexion- Lightweight Purifying Face Cleanser- Skincare Product for Smooth Skin- Deep-Cleansing Formula for Normal to Oily Skin- 6.7fl oz
Obagi Medical$48.974.8★3,363 rev
Newest
by launch dateSkin C-euticals Simply Clean Gel Refining Cleanser Suitable For Normal Oily Combination Skin 195ml/6.5oz
Generic$65.772 rev
SkinMedica AHA/BHA Exfoliating Face Wash (NEW PACKAGING) Gentle Facial Exfoliating Scrub with Jojoba Oil for Smoother Radiant Skin - Helps Improve the Appearance of Skin Tone & Texture (6 Fl Oz)
SkinMedica$44.80182 rev
SkinMedica HA5 Hydra Collagen Hydrating Foaming Cleanser with Vegan Collagen 5 Fl Oz - Hydrating Cleansing Solution for Daily Use - Amino Acid-Based Wash for a Gentle Non-Irritating Clean Feeling
SkinMedica$44.4153 rev
Skin (C-euticals) Simply Clean Gel Refining Cleanser Suitable For Normal Oily Combination Skin 6.8 oz / 200 ml. 1 pack.
Generic$57.561 rev
La Roche-Posay Effaclar Medicated Gel Cleanser 2% Salicylic Acid Cleanser + LHA + Glycerin Foaming Acne Face Wash Helps Clear & Prevent Acne Breakouts Oil Free Targets Excess Oil
La Roche-Posay$11.16492 rev
Trending
90-day click momentumSkin C-euticals Simply Clean Gel Refining Cleanser Suitable For Normal Oily Combination Skin 195ml/6.5oz
Generic$65.775.0★
iS CLINICAL Cleansing Complex 3in1 Gentle deep pore cleanser Face Wash and Makeup remover Helps blemish-prone skin
iS CLINICAL$45.864.6★
La Roche-Posay Effaclar Medicated Gel Cleanser 2% Salicylic Acid Cleanser + LHA + Glycerin Foaming Acne Face Wash Helps Clear & Prevent Acne Breakouts Oil Free Targets Excess Oil
La Roche-Posay$11.164.5★
SkinMedica HA5 Hydra Collagen Hydrating Foaming Cleanser with Vegan Collagen 5 Fl Oz - Hydrating Cleansing Solution for Daily Use - Amino Acid-Based Wash for a Gentle Non-Irritating Clean Feeling
SkinMedica$44.414.7★
The Ordinary Glucoside Foaming Cleanser Gentle Foaming Face Wash for All Skin Types Including Sensitive Skin 5.1 Fl Oz
The Ordinary$12.114.6★
What buyers say about skinceuticals cleanser
What buyers praise and complain about, mined from review topics.What buyers love
“Great Cleanser”
“gentle for sensitive skin”
“An amazing line of products”
“Skin feels smooth”
“Very affordable”
“Its super hydrating”
“Doesn't dry my face out”
“Good cleanser”
“Nice light fragrance”
“No irritation”
What buyers complain about
“Irritated my skin”
“Causes Skin-Burn”
“Extremely overpriced”
“Not a good cleanser”
“dried it out”
“Smells chemically”
“it does not dry out my skin at all”
“Ineffective”
“It didnt make me feel clean”
“Couldnt use it”
Top return reasons
Common questions
- Is skinceuticals cleanser profitable to sell on Amazon United States?
- The niche generates $61K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the skinceuticals cleanser niche?
- 12 brands and 15 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in skinceuticals cleanser?
- Top complaints mined from reviews: Allergies, Skin Health, Value For Money. The return rate is 0.7%.
- What does it cost to enter the skinceuticals cleanser niche?
- Listings span $11.16–$71.79; the average listing price is $36.83 (sweet spot $15–$100). The average incumbent carries 9,434 reviews — the moat a new listing must climb.