Skinceuticals

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-0.6%

Conversion, latest week

1.5%

Market size, estimated

$1.0Ma year

Peak month

July2.4× the quietest month

Top search term

skinceuticals706K searches a year

Listings sell for $66.24 on average, from $16.12 to $277.08. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $66.24 that is $17K to $33K a year per listing.

Average price

$66.24inside the $15 to $100 sweet spot

Price range

$16.12–$277.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$17K–$33K

Returns

0.7%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #1,142 within Serums. It carries 14,480 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

94%

Out of stock, average day

11.3%

Average rank

#1,142in Serums

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

14,480per listing

Listings tracked

32

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

69 months