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Skin Tint Foundation

Fail

The top 5 brands take 100% of clicks, so Skin Tint Foundation is a Fail.

Flapen Score
32
32 / 100
Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48
Market size
$185K/yr707K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
84%top-5 click share · 3 brands · 58 sellers

Flapen Score

Skin Tint Foundation against its category

The dotted line is the Beauty & Personal Care average. Past it, Skin Tint Foundation is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skin Tint Foundation market on Amazon at a glance

Shoppers on Amazon United States searched for Skin Tint Foundation 707K times last year and spent an estimated $185K. All 3 brands take every click. Demand peaks in Feb–Mar–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 707K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months
707K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
2.7%
Market size, estimated
$185Ka year
Peak month
December5.6× the quietest month
Top search term
maybelline skin tint176K searches a year

02 · Price

A sale here is worth $9.85.

Listings sell for $9.85 on average, from $5.32 to $15.25. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $9.85 that is $15K to $20K a year per listing.

Average price
$9.85under the $15 to $100 sweet spot
Price range
$5.32–$15.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$15K–$20K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Face. It carries 20,548 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Face
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
20,548per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Skin Tint Foundation products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

$0$19K$37K$56K$74K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

58

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

0%

  • MAYBELLINE70%
  • wet n wild28%
  • L'Oreal Paris2%

Demand

Skin Tint Foundation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Skin Tint Foundation search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • maybelline skin tint176K/yr
  • maybelline super stay skin tint104K/yr
  • skin tint foundation93K/yr
  • wet n wild tinted hydrator63K/yr
  • tinted serum65K/yr
  • tinted serum for face28K/yr
  • skintint16K/yr
  • maybelline skin tint 24 hour20K/yr
  • dewy skin tint14K/yr
  • foundation tint13K/yr

Reviews and returns

What reviews say buyers love and hate about Skin Tint Foundation

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Coverage”
14%of negative reviews mention “Color”
0.7%of orders come back
“Too dark”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Skin Tint Foundation questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data