Is skin so soft lotion profitable to sell on Amazon United States?

The niche generates $179K/yr across 8 tracked products. 90-day search growth is +112.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the skin so soft lotion niche?

1 brands and 4 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in skin so soft lotion?

Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.7%.

When does demand for skin so soft lotion peak?

Demand peaks in Jun–Jul; the busiest month runs 3.7× the quietest.

What does it cost to enter the skin so soft lotion niche?

Listings span $17.77–$37.47; the average listing price is $23.73 (sweet spot $15–$100). The average incumbent carries 2,501 reviews — the moat a new listing must climb.

skin so soft lotion

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Growth

Incredible+112.1%

90-day search growth — must beat 0% to launch

Avg price

Incredible$23.73

avg listing price — sweet spot $15–$100

Price range

Incredible$17.77–$37.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,501

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$179K

$179K/yr · 69K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, skin so soft lotion is a $179K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

skin so soft lotion market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $142K–$190K; units × avg price
Conversion rate: 11.0%
Avg BSR: #510
Page quality: 0%
Prime: 100%
Sponsored: 25%
Out of stock: 1.7%
Avg brand age: 83 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

AVON100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +112.1% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 3.7×

Open Trend

Top skin so soft lotion search terms

skin so soft lotion41K/yr +103.6%8.5% conv.
avon skin so soft lotion23K/yr +119.9%7.6% conv.
skin so soft original lotion3K/yr +180.5%10.7% conv.
avon skin so soft lotion original2K/yr +136.2%10.9% conv.

All search terms

Top skin so soft lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AVON - Body Lotion - Skin So Soft Original Body Lotion 11.8 fl oz New Packaging

AVON$19.684.5★1,049 rev

AVON Skin So Soft Original Bonus-Size Body Lotion with Jojoba Oil Non-Greasy Nourishing Moisturizer for Normal to Dry Skin Fresh Scented Hydrating Hand & Body Lotion for Women and Men 33.8 fl oz

AVON$26.964.4★411 rev

AVON Skin So Soft Bonus-Size Soft & Sensual Body Lotion for Dry Skin with Argan Oil 33.8 fl oz Nourishing Moisturizer with Pump Floral Scented Hydrating Hand & Body Lotion for Women and Men

AVON$27.804.5★496 rev

AVON Skin So Soft Bug Guard Plus IR3535 Insect Repellent Moisturizing Lotion Gentle Breeze SPF 30 Lotion 2-in-1 Sunscreen & DEET-Free Bug Repellent with Vitamin E & Aloe Travel Size 4.2 fl oz

AVON$23.584.6★12,104 rev

Avon Skin So Soft Soft & Sensual Body Lotion for Women Moisturizing Body Lotion for Dry Skin with Argan Oil 24 Hour Hydrating Lotion with Jasmine Scent Dermatologically Tested 11.8 fl oz

AVON$18.684.5★496 rev

Newest

by launch date

AVON - Body Lotion - Skin So Soft Original Body Lotion 11.8 fl oz New Packaging

AVON$19.681,049 rev

2y ago

Avon Skin So Soft Soft & Sensual Body Lotion for Women Moisturizing Body Lotion for Dry Skin with Argan Oil 24 Hour Hydrating Lotion with Jasmine Scent Dermatologically Tested 11.8 fl oz

AVON$18.68496 rev

2y ago

AVON Skin So Soft Bonus-Size Soft & Sensual Body Lotion for Dry Skin with Argan Oil 33.8 fl oz Nourishing Moisturizer with Pump Floral Scented Hydrating Hand & Body Lotion for Women and Men

AVON$27.80496 rev

9y ago

AVON Skin So Soft Original Gelled Body Oil with Jojoba Oil 24-Hour Hydration Body Moisturizing Gel for Dry & Sensitive Skin 6.76 fl. oz NEW PACKAGING COMING SOON

AVON$17.941,681 rev

9y ago

Avon Skin So Soft Original and Jojoba Body Lotion 11.8 oz 2-Pack Deep Moisturizing Skin Softener

AVON$37.472,939 rev

10y ago

What buyers say about skin so soft lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“Same original scent”

Soft Feel19%

“soft”

Quality-Overall10%

“Great product still as good as 25 years ago”

Moist/Dry10%

“moisturizing you skin”

Pest/Insect Control6%

“Works quite well on fleas, no see ums, mosquitos, gnats and other flying bugs”

Efficiency5%

“Works Quite Well”

Suitability Dry Skin4%

“Great product to soften skin”

Advertised Vs Actual Product4%

“Product as described”

Suitability Combination Skin2%

“Soft skin”

Absorbency2%

“absorb really well”

What buyers complain about

Smell32%

“No smell”

Value For Money8%

“it got expensive”

Allergies5%

“Allergic to product”

Motor Power5%

“Missing pump”

Oily/Greasy4%

“The oil makes me leery because I know I will probably drop it”

Advertised Vs Actual Product3%

“If Avon and Amazon can't deliver the product as it's supposed to be by the date as stated Avon and Amazon should no sell or advertise the product”

Adhesion/Stickiness3%

“Too sticky”

Quality-Overall3%

“Poor quality”

Ease Of Use2%

“My only problem was the cap”

Size-Overall2%

“I just automatically assumed it was a bigger bottle”

Top return reasons

Smell27%

Motor Power11%

Oily/Greasy11%

Leak-Proof10%

Advertised Vs Actual Product8%

Size-Overall6%

Value For Money5%

Functionality-Overall4%

Ingredients-Overall2%

Product Condition2%

Common questions

Is skin so soft lotion profitable to sell on Amazon United States?: The niche generates $179K/yr across 8 tracked products. 90-day search growth is +112.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the skin so soft lotion niche?: 1 brands and 4 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in skin so soft lotion?: Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.7%.
When does demand for skin so soft lotion peak?: Demand peaks in Jun–Jul; the busiest month runs 3.7× the quietest.
What does it cost to enter the skin so soft lotion niche?: Listings span $17.77–$37.47; the average listing price is $23.73 (sweet spot $15–$100). The average incumbent carries 2,501 reviews — the moat a new listing must climb.