Skin Prep for Makeup

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $534K a year.

Searches, last 12 months

344K

Growth, 90 days vs prior 90

+25.9%

Conversion, latest week

10.6%

Market size, estimated

$534Ka year

Top search term

byoma phyto mucin glow serum94K searches a year

Listings sell for $14.59 on average, from $12.55 to $17.67. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At $14.59 that is $73K to $88K a year per listing.

Average price

$14.59under the $15 to $100 sweet spot

Price range

$12.55–$17.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

5,000–6,000

Revenue per listing a year

$73K–$88K

Returns

0.9%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Serums. It carries 2,728 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#111in Serums

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

2,728per listing

Listings tracked

7

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months