skin prep for makeup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.59avg listing price — sweet spot $15–$100
Market size
Good$534K$534K/yr · 344K searches
Growth
Good+25.9%90-day search growth — must beat 0% to launch
Price range
Good$12.55–$17.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,728avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, skin prep for makeup is a $534K/yr Amazon United States market (344K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
skin prep for makeup market data
- Units sold / yr
- 30K–40K
- avg 5,000–6,000/product
- Revenue / yr
- $438K–$584K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 120 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- BYOMA58%
- e.l.f.29%
- Mehron13%
Demand
Weekly Amazon search volume, last 45 weeks — +25.9% search growth over the last 90 days.Top skin prep for makeup search terms
- byoma phyto mucin glow serum94K/yr
- elf serum53K/yr
- mehron skin prep23K/yr
- byoma glow serum24K/yr
- skin prep for makeup20K/yr
- mehron skin prep pro14K/yr
- laneige glowy makeup serum12K/yr
- byoma mucin8K/yr
- elf triple bounce serum9K/yr
- byoma phyto mucin11K/yr
Top skin prep for makeup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BYOMA Phyto-Mucin Glow Serum - Mucin Face Serum for Glass Skin - Plumps Primes + Hydrates - Flawless Primer and Makeup Base - Strengthens Skin Barrier - 1.35 fl.oz
BYOMA$14.804.6★1,753 rev
e.l.f. SKIN Holy Hydration! Triple Bounce Serum 1.7% Hyaluronic Acid Serum For Plump Bouncy Skin Moisturizing & Hydrating Vegan & Cruelty-Free
e.l.f.$12.554.7★3,297 rev
Mehron Makeup Skin Prep Pro Mattifying Skin Toner | Long Lasting Pre-Makeup Primer 4 fl oz (120 ml) | Made in the USA
Mehron$17.674.5★2,620 rev
e.l.f. SKIN Holy Hydration! Thirst Burst Drops Serum For A Radiant Complexion Instantly & Over Time Made With Hyaluronic Acid Vegan & Cruelty-Free
e.l.f.$12.574.6★5,004 rev
BYOMA Hydrating Serum - Moisturizing Facial Serum with Squalane Glycerin & Ceramides - Hydrating for Glowing Dewy Skin - 1.01 fl. oz
BYOMA$14.344.5★2,927 rev
Newest
by launch date
e.l.f. SKIN Bright Icon Vitamin C + E + Ferulic Face Serum Brightening & Soothing with 15% Vitamin C Vegan & Cruelty-Free
e.l.f.$15.761,902 rev
BYOMA Phyto-Mucin Glow Serum - Mucin Face Serum for Glass Skin - Plumps Primes + Hydrates - Flawless Primer and Makeup Base - Strengthens Skin Barrier - 1.35 fl.oz
BYOMA$14.801,753 rev
e.l.f. SKIN Holy Hydration! Thirst Burst Drops Serum For A Radiant Complexion Instantly & Over Time Made With Hyaluronic Acid Vegan & Cruelty-Free
e.l.f.$12.575,004 rev
BYOMA Hydrating Serum - Moisturizing Facial Serum with Squalane Glycerin & Ceramides - Hydrating for Glowing Dewy Skin - 1.01 fl. oz
BYOMA$14.342,927 rev
BYOMA Brightening Serum - Barrier Repair Serum - Brightening & Hydrating Face Serum with Hyaluronic Acid Niacinamide & Ceramides - Hyaluronic Acid Serum For Face Glowing Radiant Skin - 1.01 fl. oz
BYOMA$14.451,593 rev
Trending
90-day click momentumBYOMA Hydrating Serum - Moisturizing Facial Serum with Squalane Glycerin & Ceramides - Hydrating for Glowing Dewy Skin - 1.01 fl. oz
BYOMA$14.344.5★
BYOMA Brightening Serum - Barrier Repair Serum - Brightening & Hydrating Face Serum with Hyaluronic Acid Niacinamide & Ceramides - Hyaluronic Acid Serum For Face Glowing Radiant Skin - 1.01 fl. oz
BYOMA$14.454.6★
Mehron Makeup Skin Prep Pro Mattifying Skin Toner | Long Lasting Pre-Makeup Primer 4 fl oz (120 ml) | Made in the USA
Mehron$17.674.5★
BYOMA Phyto-Mucin Glow Serum - Mucin Face Serum for Glass Skin - Plumps Primes + Hydrates - Flawless Primer and Makeup Base - Strengthens Skin Barrier - 1.35 fl.oz
BYOMA$14.804.6★
e.l.f. SKIN Holy Hydration! Triple Bounce Serum 1.7% Hyaluronic Acid Serum For Plump Bouncy Skin Moisturizing & Hydrating Vegan & Cruelty-Free
e.l.f.$12.554.7★
Common questions
- Is skin prep for makeup profitable to sell on Amazon United States?
- The niche generates $534K/yr across 7 tracked products. 90-day search growth is +25.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the skin prep for makeup niche?
- 3 brands and 31 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the skin prep for makeup niche?
- Listings span $12.55–$17.67; the average listing price is $14.59 (sweet spot $15–$100). The average incumbent carries 2,728 reviews — the moat a new listing must climb.