Is skin musk profitable to sell on Amazon United States?

The niche generates $218K/yr across 12 tracked products. 90-day search growth is -0.7%. Flapen's verdict: Skip it (46/100).

How competitive is the skin musk niche?

4 brands and 72 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in skin musk?

Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 0.7%.

When does demand for skin musk peak?

Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the skin musk niche?

Listings span $14.13–$51.36; the average listing price is $26.79 (sweet spot $15–$100). The average incumbent carries 835 reviews — the moat a new listing must climb.

skin musk

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.79

avg listing price — sweet spot $15–$100

Price range

Great$14.13–$51.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good835.17

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$218K

$218K/yr · 95K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.7%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, skin musk is a $218K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

skin musk market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: $214K–$268K; units × avg price
Conversion rate: 8.6%
Avg BSR: #737
Page quality: 0%
Prime: 83%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Prince Matchabelli44%
Parfums De Coeur30%
Skin Musk25%
CLEAN2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top skin musk search terms

skin musk27K/yr +4.4%6.9% conv.
skin musk perfume15K/yr +28.3%7.5% conv.
skin perfume15K/yr +6.4%6.9% conv.
skin musk perfume oil15K/yr -18.0%11.8% conv.
skin musk oil6K/yr -10.7%11.4% conv.
skin musk cologne spray for women7K/yr -33.9%10.7% conv.
skin oil perfume3K/yr +17.3%7.5% conv.
skin perfume oil3K/yr -17.5%12.2% conv.
skin perfume for women5K/yr -61.9%6.2% conv.

All search terms

Top skin musk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Parfums De Coeur SKIN MUSK (Original Long Lasting Formula) Perfume Oil by Parfums de Coeur (formerly by Bonne Bell) 0.50 fl oz

Parfums De Coeur$15.384.3★2,181 rev

Skin Musk By Parfurms de Coeur For Women. Cologne Spray 2 Fl Oz

Prince Matchabelli$20.874.6★1,127 rev

Skin Musk By Prince Matchabelli For Women. Skin Oil 0.5 Oz /15 Ml.

Prince Matchabelli$14.584.4★2,306 rev

Skin Musk Perfume Oil 0.50 oz (Pack of 2)

Skin Musk$20.914.6★624 rev

Skin Musk Perfume Oil 0.50 oz (Pack of 4)

Skin Musk$41.514.6★624 rev

Newest

by launch date

Skin Musk Perfume By Cologne Spray 2 Oz Cologne Spray (Pack of 1)

Skin Musk$20.87136 rev

1y ago

CLEAN CLASSIC Skin 30mL

CLEAN$40.86872 rev

6y ago

Skin Musk for Women by Parfurms de Coeur 2.0 oz Eau de Cologne Spray

Skin Musk$23.81134 rev

7y ago

Skin Musk Perfume Oil 0.50 oz (Pack of 2)

Skin Musk$20.91624 rev

10y ago

Skin Musk Perfume Oil 0.50 oz (Pack of 4)

Skin Musk$41.51624 rev

10y ago

What buyers say about skin musk

What buyers praise and complain about, mined from review topics.

What buyers love

Smell74%

“Love the smell”

Value For Money10%

“Very affordable”

Advertised Vs Actual Product2%

“Its exactly as I remember”

Size-Overall1%

“Perfection in a Bottle”

Functionality-Overall1%

“perfect product stays on all day”

Durability1%

“It lasts all day”

Cleansing1%

“Clean”

Gifting Purpose1%

“Nice gift”

Soft Feel1%

“He loves Skin because it is a soft”

Ease Of Use1%

“How convenient”

What buyers complain about

Smell62%

“Scent not very strong”

Size-Overall5%

“Really small”

Quality-Overall3%

“Junk”

Value For Money3%

“the price is insane”

Dilute/Watery3%

“It is very watery”

Taste-Overall2%

“DISGUSTING”

Advertised Vs Actual Product2%

“Not what I expected”

Oily/Greasy2%

“I got oil all over my hands”

Durability2%

“doesnt last at all”

Leak-Proof2%

“Both bottles, and the plastic bags they were in, were very oily from the bottles leaking”

Top return reasons

Smell65%

Leak-Proof13%

Advertised Vs Actual Product8%

Size-Overall6%