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Skin Lightening Body Wash

Fail

The top 5 products take 100% of clicks, so Skin Lightening Body Wash is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$402K/yr340K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 8 sellers

Flapen Score

Skin Lightening Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Skin Lightening Body Wash is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skin Lightening Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Skin Lightening Body Wash 340K times last year and spent an estimated $402K. All 2 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $402K a year.

Searches, last 12 months
340K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
7.1%
Market size, estimated
$402Ka year
Peak month
May6.1× the quietest month
Top search term
medicube body wash127K searches a year

02 · Price

A sale here is worth $16.62.

Listings sell for $16.62 on average, from $10.37 to $19.10. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $16.62 that is $33K to $42K a year per listing.

Average price
$16.62inside the $15 to $100 sweet spot
Price range
$10.37–$19.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
$33K–$42K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #168 within Cleansers. It carries 796 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#168in Cleansers
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
796per listing
Listings tracked
5

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Skin Lightening Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 26%

Demand

Skin Lightening Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 6.1×

Search terms

Top Skin Lightening Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medicube body wash127K/yr
  • kojic acid body wash98K/yr
  • medicube kojic acid body wash37K/yr
  • medicube turmeric body wash12K/yr
  • medicube brightening body wash12K/yr
  • medicube body wash kojic acid3K/yr
  • kojic body wash8K/yr
  • medicine body wash5K/yr
  • medicube kojic acid turmeric body wash7K/yr
  • kojic acid soap liquid7K/yr

Reviews and returns

What reviews say buyers love and hate about Skin Lightening Body Wash

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Functionality-Overall”
0.5%of orders come back
“resulting don't see any results”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Skin Lightening Body Wash questions

Answered from the same tracked data.