Skin Glow
MaybeReturns run at only 1.1% of orders. But demand is soft, at -3.5% this quarter, so Skin Glow is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $122K/yr246K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 38%top-5 click share · 29 brands · 709 sellers
Flapen Score
Skin Glow against its category
The dotted line is the Beauty & Personal Care average. Past it, Skin Glow is stronger. Inside it, weaker.
Market
The Skin Glow market on Amazon at a glance
Shoppers on Amazon United States searched for Skin Glow 246K times last year and spent an estimated $122K. The top 5 brands take 67% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.
- Searches, last 12 months
- 246K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $122Ka year
- Top search term
- skin glow38K searches a year
02 · Price
A sale here is worth $16.24.
Listings sell for $16.24 on average, from $5.74 to $49.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $16.24 that is $2K to $4K a year per listing.
- Average price
- $16.24inside the $15 to $100 sweet spot
- Price range
- $5.74–$49.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #177 within Face. It carries 8,262 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #177in Face
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 8,262per listing
- Listings tracked
- 54
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Skin Glow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vaseline Pro VitaB3 Serum Burst Lotion Luminous Glow Healthy Glowing Skin Lightweight 10x Antioxidant Power of Vitamin C with Vitamin B3 Hyaluronic Acid & Vitamin E 7.5 Fl Oz
- Price
- $6.68
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 2y ago

LOreal Paris Makeup True Match Lumi Glotion Natural Glow Enhancer Illuminator Highlighter Bronzing Drops For a Sun-Kissed Glow 903 Medium
- Price
- $13.06
- Rating
- 4.6/5
- Reviews
- 52,603
- Age
- 8y ago

e.l.f. SKIN Holy Hydration! Thirst Burst Drops Serum For A Radiant Complexion Instantly & Over Time Made With Hyaluronic Acid Vegan & Cruelty-Free
- Price
- $12.57
- Rating
- 4.6/5
- Reviews
- 5,004
- Age
- 1y ago

LOreal Paris Makeup True Match Lumi Glotion Natural Glow Enhancer Illuminator Highlighter Bronzing Drops For a Sun-Kissed Glow For Face and Body 902 Light 1.35 fl oz
- Price
- $12.83
- Rating
- 4.6/5
- Reviews
- 52,603
- Age
- 8y ago

Vaseline Pro VitaB3 Serum Burst Lotion Supple & Soft Healthy Hydrated Skin Lightweight 10x Antioxidant Power of Vitamin C with Vitamin B3 Hyaluronic Acid & Peptides 7.5 fl oz
- Price
- $6.13
- Rating
- 4.3/5
- Reviews
- 988
- Age
- 2y ago
Trending
90-day click momentum
Body Shimmer Oil Rose Gold Natural Glow Luminizer Long Lasting Moisturizing Liquid Illuminator Highlighter Makeup for a Sun-Kissed Glow Brush Include 1oz Light Medium
- Price
- $10.01
- Rating
- 4.4/5
- Reviews
- 4,080
- Age
- 3y ago

Anua PDRN Collagen Glow Facial Serum Spray Hydrating Face Mist Hyaluronic Acid dewy glass finish All Skin Types Instant Plumping Hydration Firming Care Korean Skincare 3.38 fl oz
- Price
- $17.58
- Rating
- 4.5/5
- Reviews
- 4,172
- Age
- 8mo ago

Sol de Janeiro Glowmotions Glow Body Oil (Copacabana Bronze 2.5 Fl Oz (Pack of 1))
- Price
- $34.04
- Rating
- 4.6/5
- Reviews
- 2,310
- Age
- 6y ago

glow aloe barrier support moisturizer face moisturizer korean skin care soothing & hydrating fortified with ceramidenp and niacinamide enriched with aloevera leaf water 1.69floz
- Price
- $49.77
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 9mo ago

Saie Mini Glowy Super Gel - Hydrating Makeup Primer and Illuminating Glow Serum Enriched with Vitamin C and Squalane Oil - All-Over Liquid Highlighter Makeup for Instant Glass Skin - Starglow (0.5 oz)
- Price
- $16.89
- Rating
- 4.5/5
- Reviews
- 3,353
- Age
- 4y ago
Newest
by launch date
Anua PDRN Collagen Glow Facial Serum Spray Hydrating Face Mist Hyaluronic Acid dewy glass finish All Skin Types Instant Plumping Hydration Firming Care Korean Skincare 3.38 fl oz
- Price
- $17.58
- Rating
- 4.5/5
- Reviews
- 4,172
- Age
- 8mo ago

glow aloe barrier support moisturizer face moisturizer korean skin care soothing & hydrating fortified with ceramidenp and niacinamide enriched with aloevera leaf water 1.69floz
- Price
- $49.77
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 9mo ago

Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.32
- Rating
- 4.5/5
- Reviews
- 2,710
- Age
- 11mo ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.31
- Rating
- 4.5/5
- Reviews
- 2,787
- Age
- 1y ago

e.l.f. SKIN Holy Hydration! Thirst Burst Drops Serum For A Radiant Complexion Instantly & Over Time Made With Hyaluronic Acid Vegan & Cruelty-Free
- Price
- $12.57
- Rating
- 4.6/5
- Reviews
- 5,004
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
29 rising
Sellers
709
Top-5 brand share
67%
Top 20: 95%
Top-5 click share
38%
Top 20: 76%
Open market
29%
- Vaseline26%
- L'Oreal Paris20%
- e.l.f.10%
- Saie6%
- medicube5%
- ANUA4%
Demand
Skin Glow search demand
Weekly searches over the year. Pick a range.
Search terms
Top Skin Glow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- skin glow38K/yr
- face glow34K/yr
- dewy skin27K/yr
- glow skin22K/yr
- glow moisturizer for face14K/yr
- vaseline pro vita b39K/yr
- glow face10K/yr
- glow cream9K/yr
- glow moisturizer12K/yr
- glow face moisturizer10K/yr
Reviews and returns
What reviews say buyers love and hate about Skin Glow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not effective whatsoever
No results
DIDN'T WORK
Allergic Reaction
Skin irritation
Irritates skin
Chemical smell
Chemical smell
Not fragrance free
Doesnt hydrate
Doesn't moisturize
Dried Up
Price point too high
Expensive
Too expensive
Love
Excellent moisturizer
Nice hydration
Dries quickly
Gives a glow
Pretty and Glowy
Nice shimmer
Good for the skin
Love it for my combination skin
Good for sensitive skin
Very affordable for the quality
Excellent Product
such a nice quality bottle
Keeps your skin soft
Smooth and Silky
Silky soft
Return
1.1% Return rate 26% Fixable by listing
Not effective whatsoever
No results
DIDN'T WORK
Chemical smell
Chemical smell
Not fragrance free
Extremely greasy
too greasy
Very greasy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Skin Glow questions
Answered from the same tracked data.









