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Skin Glow

Maybe

Returns run at only 1.1% of orders. But demand is soft, at -3.5% this quarter, so Skin Glow is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$122K/yr246K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
38%top-5 click share · 29 brands · 709 sellers

Flapen Score

Skin Glow against its category

The dotted line is the Beauty & Personal Care average. Past it, Skin Glow is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skin Glow market on Amazon at a glance

Shoppers on Amazon United States searched for Skin Glow 246K times last year and spent an estimated $122K. The top 5 brands take 67% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
3.1%
Market size, estimated
$122Ka year
Top search term
skin glow38K searches a year

02 · Price

A sale here is worth $16.24.

Listings sell for $16.24 on average, from $5.74 to $49.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $16.24 that is $2K to $4K a year per listing.

Average price
$16.24inside the $15 to $100 sweet spot
Price range
$5.74–$49.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #177 within Face. It carries 8,262 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#177in Face
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
8,262per listing
Listings tracked
54

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
51 months

Products

Top Skin Glow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

$0$4K$7K$11K$15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

709

Top-5 brand share

67%

Top 20: 95%

Top-5 click share

38%

Top 20: 76%

Open market

29%

  • Vaseline26%
  • L'Oreal Paris20%
  • e.l.f.10%
  • Saie6%
  • medicube5%
  • ANUA4%

Demand

Skin Glow search demand

Weekly searches over the year. Pick a range.

6K4KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Skin Glow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skin glow38K/yr
  • face glow34K/yr
  • dewy skin27K/yr
  • glow skin22K/yr
  • glow moisturizer for face14K/yr
  • vaseline pro vita b39K/yr
  • glow face10K/yr
  • glow cream9K/yr
  • glow moisturizer12K/yr
  • glow face moisturizer10K/yr

Reviews and returns

What reviews say buyers love and hate about Skin Glow

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall9%−0.08

Not effective whatsoever

No results

DIDN'T WORK

Allergies8%−0.06

Allergic Reaction

Skin irritation

Irritates skin

Smell7%−0.03

Chemical smell

Chemical smell

Not fragrance free

Moist/Dry5%+0.81

Doesnt hydrate

Doesn't moisturize

Dried Up

Value For Money5%

Price point too high

Expensive

Too expensive

Love

Moist/Dry15%+0.81

Excellent moisturizer

Nice hydration

Dries quickly

Brightness/Shine/Glow14%+0.94

Gives a glow

Pretty and Glowy

Nice shimmer

Suitability Combination Skin11%+0.95

Good for the skin

Love it for my combination skin

Good for sensitive skin

Quality-Overall9%+0.63

Very affordable for the quality

Excellent Product

such a nice quality bottle

Soft Feel9%

Keeps your skin soft

Smooth and Silky

Silky soft

Return

1.1% Return rate 26% Fixable by listing

Functionality-Overall11%██▇▇▆▆

Not effective whatsoever

No results

DIDN'T WORK

Advertised Vs Actual Product11%███▇█▇
Smell8%▇█▇▆▇▆

Chemical smell

Chemical smell

Not fragrance free

Color7%▆▇▇▇█▇
Oily/Greasy6%█▇▆▇██

Extremely greasy

too greasy

Very greasy

FAQ

Common Skin Glow questions

Answered from the same tracked data.