skin cream for men
Worth a lookShows low returns (0.4%), but soft demand (-11.9% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Market size
Good$690K$690K/yr · 499K searches
Avg price
Good$13.43avg listing price — sweet spot $15–$100
Price range
Good$5.44–$29.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad6,701.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, skin cream for men is a $690K/yr Amazon United States market (499K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
skin cream for men market data
- Units sold / yr
- 50K–60K
- avg 1,250–1,500/product
- Revenue / yr
- $672K–$806K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #287
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 0.2%
- Avg brand age
- 68 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
182
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
60%
Top 20: 93%
Open market
7%
- Old Spice43%
- Vaseline20%
- NIVEA MEN17%
- Gold Bond7%
- Bath & Body Works3%
- Native2%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -11.9% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.7×
Top skin cream for men search terms
- old spice lotion67K/yr
- mens lotion body68K/yr
- nivea men lotion43K/yr
- old spice lotion for men40K/yr
- vaseline mens lotion26K/yr
- crema para hombre27K/yr
- mens lotion scented25K/yr
- vaseline lotion for men23K/yr
- mens scented lotion19K/yr
- gold bond mens lotion18K/yr
Top skin cream for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA MEN Real Madrid Limited Edition Design Maximum Hydration 48-Hour Moisture Body Lotion for Dry Skin Aloe Vera Lotion for Men 3-in-1 Body Face and Hands 16.9 Fl Oz Bottle
NIVEA MEN$7.594.7★24,982 rev
Old Spice Hand Face & Body Lotion for Men 24/7 Lightweight Moisturization with Amazing Scent Instant Absorption For All Skin Types Swagger with Cedarwood Scent 16 oz
Old Spice$6.704.7★6,505 rev
Old Spice Hand Face & Body Lotion for Men 24/7 Lightweight Moisturization with Vitamin B3 Instant Absorption For All Skin Types Brown Sugar + Cocoa Butter Scent 16 oz
Old Spice$9.234.7★6,505 rev
Vaseline Mens Healing Moisture Hand & Body Lotion For Dry or Cracked Skin Fast Absorbing Non-Greasy Lotion for Men 20.3 oz Pack of 3
Vaseline$18.614.7★9,196 rev
Gold Bond Mens Essentials Everyday Moisture Daily Body & Hand Lotion With Vitamin C Hydrating Lotion Formulated for Mens Dry Skin Value Size 24 oz.
Gold Bond$12.684.7★20,167 rev
Newest
by launch date
Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cashmere + Vanilla Wood Scent 20 oz
Old Spice$11.691,379 rev
Old Spice Hand Face & Body Lotion for Men 24/7 Lightweight Moisturization with Amazing Scent Instant Absorption For All Skin Types Swagger with Cedarwood Scent 16 oz
Old Spice$6.706,505 rev
Old Spice Hand Face & Body Lotion for Men 24/7 Lightweight Moisturization with Vitamin B3 Instant Absorption For All Skin Types Lavender + Mint Cream Scent 16 oz
Old Spice$7.866,505 rev
Old Spice Hand Face & Body Lotion for Men 24/7 Lightweight Moisturization with Vitamin B3 Instant Absorption For All Skin Types Brown Sugar + Cocoa Butter Scent 16 oz
Old Spice$9.236,505 rev
Old Spice Hand Face & Body Lotion for Men 24/7 Lightweight Moisturization with Amazing Scent Instant Absorption For All Skin Types Captain with Bergamot Scent 16 oz
Old Spice$6.756,505 rev
Trending
90-day click momentumOld Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cashmere + Vanilla Wood Scent 20 oz
Old Spice$11.694.4★
Old Spice Hand & Body Lotion for Men Daily Hydration 24/7 Hydration 24/7 Replenishing Rich Moisture for Dry Skin Lightweight Formula Captain with Vitamin E Scent 16 fl oz (Pack of 4)
Old Spice$25.714.7★
Native Body Lotion Coconut & Vanilla 48-Hour Hydration for Dry & Sensitive Skin Made with Plant-Based Moisturizers like Shea Butter Silicone & Paraben Free 16.5 fl oz
Native$12.544.6★
Old Spice Hand Face & Body Lotion for Men 24/7 Lightweight Moisturization with Amazing Scent Instant Absorption For All Skin Types Captain with Bergamot Scent 16 oz
Old Spice$6.754.7★
Bevel All Day Body Lotion for Men with Shea Butter and Argan Oil Lightweight Formula Softens and Smoothes Skin 16 Oz (Packaging May Vary)
Bevel$9.854.6★
What buyers say about skin cream for men
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smell”
“long lasting moisturizer”
“Excellent product”
“Great deal”
“Makes my skin soft”
“Great absorbency”
“just as advertised”
“works well helps dry skin”
“it really is good for your skin”
“It cleans your skin”
What buyers complain about
“Do not like smell”
“Very dry skin”
“the pump doesnt work properly”
“high price”
“lackluster lather”
“leaked out in bag”
“Causes irritation”
“Unable to use”
“It doesnt have that mildly thickness like Johnsons once did”
“Small bottles”
Top return reasons
Common questions
- Is skin cream for men profitable to sell on Amazon United States?
- The niche generates $690K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the skin cream for men niche?
- 11 brands and 182 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in skin cream for men?
- Top complaints mined from reviews: Smell, Moist/Dry, Motor Power. The return rate is 0.4%.
- When does demand for skin cream for men peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.7× the quietest.
- What does it cost to enter the skin cream for men niche?
- Listings span $5.44–$29.32; the average listing price is $13.43 (sweet spot $15–$100). The average incumbent carries 6,701 reviews — the moat a new listing must climb.