Skin Cream for Men

Shoppers searched for this 499K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $690K a year.

Searches, last 12 months

499K

Growth, 90 days vs prior 90

-11.9%

Conversion, latest week

10.3%

Market size, estimated

$690Ka year

Peak month

May3.7× the quietest month

Top search term

old spice lotion67K searches a year

Listings sell for $13.43 on average, from $5.44 to $29.32. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $13.43 that is $17K to $20K a year per listing.

Average price

$13.43under the $15 to $100 sweet spot

Price range

$5.44–$29.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,250–1,500

Revenue per listing a year

$17K–$20K

Returns

0.4%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #287 within Lotions. It carries 6,701 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#287in Lotions

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

6,701per listing

Listings tracked

27

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

68 months