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Skin Care Set

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -14.1% this quarter, so Skin Care Set is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$1.6M/yr5.1M searches / yr
90-day growth
-14.1%search demand this quarter
Competition
32%top-5 click share · 32 brands · 177 sellers

Flapen Score

Skin Care Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Skin Care Set is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skin Care Set market on Amazon at a glance

Shoppers on Amazon United States searched for Skin Care Set 5.1M times last year and spent an estimated $1.6M. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
5.1M
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
1.5%
Market size, estimated
$1.6Ma year
Peak month
December4.0× the quietest month
Top search term
skin care set1.5M searches a year

02 · Price

A sale here is worth $21.36.

Listings sell for $21.36 on average, from $6.79 to $87.95. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At $21.36 that is $32K to $43K a year per listing.

Average price
$21.36inside the $15 to $100 sweet spot
Price range
$6.79–$87.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
1,500–2,000
Revenue per listing a year
$32K–$43K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #57 within Facial Kits. It carries 4,872 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#57in Facial Kits
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
4,872per listing
Listings tracked
63

04 · Newcomers

14 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
14Amazon's first-year sales bar
Average brand age
43 months

Products

Top Skin Care Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

177

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

32%

Top 20: 67%

Open market

33%

  • Brand 124%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 64%

Demand

Skin Care Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Skin Care Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skin care set1.5M/yr
  • skincare set504K/yr
  • glass skin298K/yr
  • elf skincare335K/yr
  • japanese skin care241K/yr
  • skin care kit306K/yr
  • skin care sets & kits185K/yr
  • travel size skincare121K/yr
  • skincare set for women151K/yr
  • glass skin korean skincare150K/yr

Reviews and returns

What reviews say buyers love and hate about Skin Care Set

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Suitability Combination Skin”
10%of negative reviews mention “Allergies”
0.9%of orders come back
“ALLERGIC REACTION”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Skin Care Set questions

Answered from the same tracked data.