Skin Care Set
MaybeAn estimated 0.9% of orders come back. But demand is soft, at -14.1% this quarter, so Skin Care Set is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 4860
- Market size
- $1.6M/yr5.1M searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 32%top-5 click share · 32 brands · 177 sellers
Flapen Score
Skin Care Set against its category
The dotted line is the Beauty & Personal Care average. Past it, Skin Care Set is stronger. Inside it, weaker.
Market
The Skin Care Set market on Amazon at a glance
Shoppers on Amazon United States searched for Skin Care Set 5.1M times last year and spent an estimated $1.6M. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 5.1M
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $1.6Ma year
- Peak month
- December4.0× the quietest month
- Top search term
- skin care set1.5M searches a year
02 · Price
A sale here is worth $21.36.
Listings sell for $21.36 on average, from $6.79 to $87.95. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At $21.36 that is $32K to $43K a year per listing.
- Average price
- $21.36inside the $15 to $100 sweet spot
- Price range
- $6.79–$87.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $32K–$43K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #57 within Facial Kits. It carries 4,872 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #57in Facial Kits
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 4,872per listing
- Listings tracked
- 63
04 · Newcomers
14 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Skin Care Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
32 rising
Sellers
177
Top-5 brand share
63%
Top 20: 94%
Top-5 click share
32%
Top 20: 67%
Open market
33%
- Brand 124%
- Brand 212%
- Brand 311%
- Brand 49%
- Brand 56%
- Brand 64%
Demand
Skin Care Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Skin Care Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- skin care set1.5M/yr
- skincare set504K/yr
- glass skin298K/yr
- elf skincare335K/yr
- japanese skin care241K/yr
- skin care kit306K/yr
- skin care sets & kits185K/yr
- travel size skincare121K/yr
- skincare set for women151K/yr
- glass skin korean skincare150K/yr
Reviews and returns
What reviews say buyers love and hate about Skin Care Set
We read the reviews and the return reasons for every product selling here.
“ALLERGIC REACTION”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Skin Care Set questions
Answered from the same tracked data.









