Skin Care Set
MaybeReturns run at only 0.9% of orders. But demand is soft, at -14.1% this quarter, so Skin Care Set is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 4860
- Market size
- $1.6M/yr5.1M searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 32%top-5 click share · 32 brands · 177 sellers
Flapen Score
Skin Care Set against its category
The dotted line is the Beauty & Personal Care average. Past it, Skin Care Set is stronger. Inside it, weaker.
Market
The Skin Care Set market on Amazon at a glance
Shoppers on Amazon United States searched for Skin Care Set 5.1M times last year and spent an estimated $1.6M. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 5.1M
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $1.6Ma year
- Peak month
- December4.0× the quietest month
- Top search term
- skin care set1.5M searches a year
02 · Price
A sale here is worth $21.36.
Listings sell for $21.36 on average, from $6.79 to $87.95. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At $21.36 that is $32K to $43K a year per listing.
- Average price
- $21.36inside the $15 to $100 sweet spot
- Price range
- $6.79–$87.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $32K–$43K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #57 within Facial Kits. It carries 4,872 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #57in Facial Kits
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 4,872per listing
- Listings tracked
- 63
04 · Newcomers
Amazon counts 14 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Skin Care Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Ordinary The Acne Set 3-Step Skin Regimen with Glucoside Foaming Cleanser Salicylic Acid 2% Solution and Natural Moisturizing Factors + Beta Glucan | Skin Care Set
- Price
- $15.85
- Rating
- 4.6/5
- Reviews
- 5,046
- Age
- 1y ago

e.l.f. SKIN Holy Hydration! Hydrated Ever After Skincare Mini Kit Cleanser Makeup Remover Moisturizer & Eye Cream For Hydrating Skin Airplane-Friendly Sizes
- Price
- $20.50
- Rating
- 4.7/5
- Reviews
- 12,187
- Age
- 5y ago

SKIN1004 Centella Travel Kit Korean Skin Care Set with Toner Moisturiser Serum Cleansing Oil & Cleanser Travel Size Set with Madagascar Centella Sensitive Skin Perfect for Travel Beauty & Gifts
- Price
- $21.67
- Rating
- 4.7/5
- Reviews
- 2,363
- Age
- 3y ago

Anua 3-Step Glass Skin Beginner Set Oil Cleanser and Face Wash with Facial Serum Double Cleansing Daily Routine with Niacinamide Korean Skin Care Set
- Price
- $43.69
- Rating
- 4.4/5
- Reviews
- 3,498
- Age
- 1y ago

e.l.f. SKIN Holy Hydration! Jet Set Hydration Kit Travel Friendly Hydrating Skincare Set Face Cleanser Balm Moisturizer Eye Cream & Night Cream Vegan & Cruelty-Free
- Price
- $17.18
- Rating
- 4.7/5
- Reviews
- 10,971
- Age
- 2y ago
Trending
90-day click momentum
SKIN1004 Centella Travel Kit Korean Skin Care Set with Toner Moisturiser Serum Cleansing Oil & Cleanser Travel Size Set with Madagascar Centella Sensitive Skin Perfect for Travel Beauty & Gifts
- Price
- $21.67
- Rating
- 4.7/5
- Reviews
- 2,363
- Age
- 3y ago

Anua Salmon DNA PDRN Glow Essential Starter Kit Hyaluronic Acid Skincare Set Glass Skin Routine with Firming & Hydrating Cleanser Toner Serum & Cream Mini Travel Essentials Korean Skincare Gift
- Price
- $22.80
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 9mo ago

Este Lauder Dream Skin In One Sleep 4-Piece Skincare Set | Repair + Moisturize + Strengthen | Includes Cleanser 1 Fl Oz Face Serum 0.5 Fl Oz Moisturizer 0.5 Ounce & Overnight Treatment 0.24 Fl Oz
- Price
- $44.70
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 10mo ago

medicube Glass Skin Collagen Trial Kit | Korean Skincare Set and Kit | Gifts for women | 4-Step Skincare Set for glowy skin | Travel Size
- Price
- $13.73
- Rating
- 4.5/5
- Reviews
- 913
- Age
- 2y ago

Summer Fridays Jet Lag Essentials - Mini Hydrating Skin Care Set With Jet Lag Mask Eye Patches Deep Hydration Face Serum & Hydration Mist - Travel Size Skincare Kit & Gift Set (4 Count)
- Price
- $34.01
- Rating
- 4.6/5
- Reviews
- 253
- Age
- 1y ago
Newest
by launch date
e.l.f. SKIN Thirst Burst Dew-O Travel-Sized Skincare Set Exfoliating Facial Toner & Hydrating Serum Drops Gives Skin A Dewy Bouncy Glow Vegan & Cruelty-Free
- Price
- $9.48
- Rating
- 4.6/5
- Reviews
- 369
- Age
- 6mo ago

e.l.f. SKIN Wake the e.l.f. Up Skincare Kit Travel-Size Hydrating Face Cleanser Sunscreen Moisturizer & Brightening Serum Vegan & Cruelty-Free
- Price
- $16.38
- Rating
- 4.6/5
- Reviews
- 454
- Age
- 9mo ago

Anua Salmon DNA PDRN Glow Essential Starter Kit Hyaluronic Acid Skincare Set Glass Skin Routine with Firming & Hydrating Cleanser Toner Serum & Cream Mini Travel Essentials Korean Skincare Gift
- Price
- $22.80
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 9mo ago

Este Lauder Dream Skin In One Sleep 4-Piece Skincare Set | Repair + Moisturize + Strengthen | Includes Cleanser 1 Fl Oz Face Serum 0.5 Fl Oz Moisturizer 0.5 Ounce & Overnight Treatment 0.24 Fl Oz
- Price
- $44.70
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 10mo ago

LAIKOU Skin Care Set Korean Skin Care with Rice Cleanser Toner Serum Eye Serum Moisturizing Cream 5pcs for Women Teen Girls Mom Daughter Mothers Day Birthday Christmas Lover Korean Beauty
- Price
- $16.26
- Rating
- 4.5/5
- Reviews
- 459
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
32 rising
Sellers
177
Top-5 brand share
63%
Top 20: 94%
Top-5 click share
32%
Top 20: 67%
Open market
33%
- e.l.f.24%
- The Ordinary12%
- medicube11%
- ANUA9%
- SKIN10046%
- LAIKOU4%
Demand
Skin Care Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Skin Care Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- skin care set1.5M/yr
- skincare set504K/yr
- glass skin298K/yr
- elf skincare335K/yr
- japanese skin care241K/yr
- skin care kit306K/yr
- skin care sets & kits185K/yr
- travel size skincare121K/yr
- skincare set for women151K/yr
- glass skin korean skincare150K/yr
Reviews and returns
What reviews say buyers love and hate about Skin Care Set
We read the reviews and the return reasons for every product selling here.
“ALLERGIC REACTION”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Skin Care Set questions
Answered from the same tracked data.









