Skin Care for Black Women
MaybeReturns run at only 0.6% of orders. But shoppers spend only $55K a year here, so Skin Care for Black Women is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $55K/yr159K searches / yr
- 90-day growth
- -7.4%search demand this quarter
- Competition
- 37%top-5 click share · 37 brands · 150 sellers
Flapen Score
Skin Care for Black Women against its category
The dotted line is the Beauty & Personal Care average. Past it, Skin Care for Black Women is stronger. Inside it, weaker.
Market
The Skin Care for Black Women market on Amazon at a glance
Skin Care for Black Women is a $55K a year market on Amazon United States, with 159K searches a year. The top 5 brands take 54% of clicks. Demand peaks in Jan–Mar–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 159K times a year and 1.6% buy. Search demand moved -7.4% in 90 days, so the $55K a year market is softening.
- Search volume
- 159K
- Search growth, 90 days
- -7.4%
- Conversion
- 1.6%
- Market size
- $55K
02 · Money
The money is thin.
Shoppers bought 3K to 4K units at $22.18 on average, 0 to 100 per product. Units times price is $67K to $89K a year.
- Units sold
- 3K–4K
- Units per product
- 0–100
- Average price
- $22.18
- Units × price
- $67K–$89K
03 · Shelf
Brands here are settling in.
The average listing ranks #233. 98% of listings ship Prime. 89% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.2% of the time. The average brand has sold here for 55 months.
- Average BSR
- #233
- Prime
- 98%
- Sponsored
- 89%
- Out of stock
- 0.2%
- Average brand age
- 55 months
Products
Top Skin Care for Black Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Buttah Skin Supreme Kit for Melanin Rich Skin | CocoShea Revitalizing Cream 2 oz | Vitamin C Serum 1 oz | Cleanser 3.4 oz | Rosewater Toner 3.4 oz | Black Owned Skincare
- Price
- $74.26
- Rating
- 4.4/5
- Reviews
- 939
- Age
- 4y ago
Buttah Skin 3pc Skin Care Kit For Men & Women | Shea Butter 15% Vitamin C Serum Facial Cleanser | Black-Founded Skincare
- Price
- $59.88
- Rating
- 4.4/5
- Reviews
- 3,228
- Age
- 7y ago
Bevel Facial Skin Care Set for Men - Mens Skincare Kit Routine Includes Face Wash with Aloe Vera Glycolic Acid Exfoliating Pads Lightweight Face Moisturizer Helps Treat Blemishes and Bumps
- Price
- $28.31
- Rating
- 4.6/5
- Reviews
- 1,243
- Age
- 5y ago
Black Girl Sunscreen SPF 30 for the Face & Body - Moisturizing Sun Protection SPF 30 Sun Lotion for Women Ultra Sheer Travel Size Sunscreen No White Cast for Melanin Rich Skin - 2 fl oz
- Price
- $9.99
- Rating
- 4.7/5
- Reviews
- 9,040
- Age
- 2y ago
SheaMoisture Facial Wash and Scrub African Black Soap for Blemish Prone Skin to Clarify Skin 4 oz
- Price
- $10.22
- Rating
- 4.5/5
- Reviews
- 5,278
- Age
- 13y ago
Trending
90-day click momentum
6-Piece Hydrating Vitamin C Skincare Set with Niacinamide Daily Face Care Routine Includes Cleanser Toner Serum Moisturizer Eye Cream & Face Lotion for Self Care
- Price
- $26.78
- Rating
- 4.6/5
- Reviews
- 469
- Age
- 1y ago
Glo Melanin Turmeric & Kojic Foaming Face Wash Brightening Foaming Cleanser with Scrubber Top Rose Water Vitamin C Aloe & Kojic Acid Natural Paraben-Free 4 fl oz 120 ml
- Price
- $23.53
- Rating
- 4.4/5
- Reviews
- 169
- Age
- 10mo ago
Buttah Skin Facial Shea Butter 2oz - Moisturizer for Dry Skin - Very Dry Skin Moisturizer - Think Face Cream Moisturizer Dry Skin
- Price
- $13.14
- Rating
- 4.4/5
- Reviews
- 1,142
- Age
- 7y ago
Buttah Skin Supreme Kit for Melanin Rich Skin | CocoShea Revitalizing Cream 2 oz | Vitamin C Serum 1 oz | Cleanser 3.4 oz | Rosewater Toner 3.4 oz | Black Owned Skincare
- Price
- $74.26
- Rating
- 4.4/5
- Reviews
- 939
- Age
- 4y ago
Buttah Skin CocoShea Revitalizing Cream 2oz - Rich Skin Barrier Moisturizer Cream - Best Face Moisturizer for Dry Skin - Moisturizer for Glowy Skin - Black Founded Skincare
- Price
- $18.84
- Rating
- 4.5/5
- Reviews
- 1,449
- Age
- 6y ago
Newest
by launch dateGlo Melanin Turmeric & Kojic Foaming Face Wash Brightening Foaming Cleanser with Scrubber Top Rose Water Vitamin C Aloe & Kojic Acid Natural Paraben-Free 4 fl oz 120 ml
- Price
- $23.53
- Rating
- 4.4/5
- Reviews
- 169
- Age
- 10mo ago
Natural Black Rice Skin Care Routine Set For Women Anti Aging Face Kit With Face Wash Toner Serum Body Lotion Cream Eye Cream 6 PCS Skin Care Gift Set For All Skin Types Acne Fine Lines
- Price
- $18.21
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 1y ago
Anua 3-Step Glass Skin Beginner Set Oil Cleanser and Face Wash with Facial Serum Double Cleansing Daily Routine with Niacinamide Korean Skin Care Set
- Price
- $43.69
- Rating
- 4.4/5
- Reviews
- 3,498
- Age
- 1y ago
6-Piece Hydrating Vitamin C Skincare Set with Niacinamide Daily Face Care Routine Includes Cleanser Toner Serum Moisturizer Eye Cream & Face Lotion for Self Care
- Price
- $26.78
- Rating
- 4.6/5
- Reviews
- 469
- Age
- 1y ago
7pcs Avocado Skincare Kit Skin Care Gift Set with Facial Cleanser Toner Lotion Face Serum Face Cream Eye Cream Lip Balm For Hydrating Skin Anti-Aging Skin For Women Teen Girls (7 Count)
- Price
- $20.18
- Rating
- 4.5/5
- Reviews
- 286
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
37 rising
Sellers
150
Top-5 brand share
54%
Top 20: 86%
Top-5 click share
37%
Top 20: 69%
Open market
42%
- buttah. by Dorion Renaud30%
- Bevel7%
- BLACK GIRL SUNSCREEN7%
- Palmer's5%
- Shea Moisture5%
- Glo Melanin4%
Demand
Skin Care for Black Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Skin Care for Black Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black owned skin care products20K/yr
- skin care for black women22K/yr
- top 10 black skin care products25K/yr
- black skin care products for women12K/yr
- black skin care13K/yr
- skin care for black women over 507K/yr
- skincare for black women9K/yr
- black girl skin care6K/yr
- black men skin care10K/yr
- skin care for black men9K/yr
Reviews and returns
What reviews say buyers love and hate about Skin Care for Black Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not effective
No Results
Did not work
Allergic Reaction
Irritates skin
Skin irritation
it smells rancid
Bad chemical smell
Bad Smell
expensive
Not worth the price
Expensive
Dried out
isn't moisturizing
Makes skin dry
Love
Excellent Product
Great product with big results
the bottles are really nice quality
Good for your skin
Great for sensitive skin
Great for my combination skin
Goes on smooth
Smooth feeling
Makes my skin soft
Dries fast
doesnt dry out my skin
Excellent moisturizer
is affordable
Decent price
Less expensive
Return
0.6% Return rate 30% Fixable by listing
it smells rancid
Bad chemical smell
Bad Smell
not effective
No Results
Did not work
theyre really big
Too short
Smaller than expected
expensive
Not worth the price
Expensive
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Skin Care for Black Women questions
Answered from the same tracked data.