Is skin better science skin care products profitable to sell on Amazon United States?

The niche generates $142K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Skip it (41/100).

How competitive is the skin better science skin care products niche?

13 brands and 18 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in skin better science skin care products?

Top complaints mined from reviews: Allergies, Value For Money, Adhesion/Stickiness. The return rate is 0.7%.

What does it cost to enter the skin better science skin care products niche?

Listings span $16.12–$277.08; the average listing price is $67.55 (sweet spot $15–$100). The average incumbent carries 10,081 reviews — the moat a new listing must climb.

skin better science skin care products

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$67.55

avg listing price — sweet spot $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.6%

90-day search growth — must beat 0% to launch

Price range

Okay$16.12–$277.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$142K

$142K/yr · 313K searches

Review moat

Bad10,080.55

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, skin better science skin care products is a $142K/yr Amazon United States market (313K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 41/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

skin better science skin care products market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $169K–$203K; units × avg price
Conversion rate: 0.7%
Avg BSR: #905
Page quality: 0%
Prime: 95%
Sponsored: 95%
Out of stock: 8.9%
Avg brand age: 70 months
Avg seller age: 131 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

18%

Colorescience40%
Skinbetter Science14%
EltaMD12%
ALASTIN Skincare7%
Obagi Medical4%
Revision Skincare4%

Demand

Weekly Amazon search volume, last 32 weeks — +7.6% search growth over the last 90 days.

Open Trend

Top skin better science skin care products search terms

skin better science skin care products74K/yr -21.0%0.2% conv.
skinbetter51K/yr +17.7%0.4% conv.
skin better science43K/yr +69.5%0.4% conv.
skinbetter science33K/yr +101.8%0.3% conv.
skin better50K/yr +7.7%0.3% conv.
skin science8K/yr -2.7%0.9% conv.
skinbetter science skin care products43K/yr -78.6%0.1% conv.
better skin3K/yr +18.8%0.1% conv.
better skin science products4K/yr +12.4%0.3% conv.
skin science products3K/yr -32.9%0.5% conv.

All search terms

Top skin better science skin care products products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Colorescience FLEX Tinted Mineral Sunscreen SPF 50 Tone-Adapting Buildable Coverage with Zinc Oxide Environmental Defense Against Blue Light & Pollution For All Skin Tones 1.8 fl. oz. Medium

Colorescience$52.604.6★5,604 rev

Hydration Boosting Cream - 1.7oz 1.7oz

Skinbetter Science$117.675.0★1 rev

EltaMD UV Clear Tinted Sunscreen for Face SPF 46 with Zinc Oxide Oil-Free Dermatologist Recommended For Acne-Prone Sensitive Skin 1.7 oz

EltaMD$43.434.6★21,254 rev

EltaMD UV Daily Tinted SPF 40 Face Sunscreen Moisturizer with Zinc Oxide Tinted Daily Face Moisturizer with SPF Sunscreen for Dry Skin 1.7 oz Pump

EltaMD$38.734.6★24,854 rev

ALASTIN Skincare HydraTint Pro Mineral Sunscreen SPF 36 (3.2 oz) | 2-in-1 Tinted Daily Sunblock Moisturizer for Face & Neck | Fragrance-Free Water Resistant

ALASTIN Skincare$73.974.7★2,322 rev

Newest

by launch date

ALASTIN Skincare Renewal Retinol Serum (.5 Strength 1.0 oz) | Visibly Improves Skin Texture & Tone | Helps Reduce the Look of Fine Lines & Wrinkles | Hydrating Retinol Formula

ALASTIN Skincare$74.29364 rev

6mo ago

SkinMedica TNS Advanced+ Face Serum - Multi Peptide Serum to Help Improve the Appearance of Wrinkles Fine Lines Skin Tone & Texture (1 oz)

SkinMedica$277.08130 rev

9mo ago

EltaMD UV Skin Recovery Green Tint All Mineral Redness Reduction Sensitive Skin Face Sunscreen SPF 50

EltaMD$48.10858 rev

1y ago

Hydration Boosting Cream - 1.7oz 1.7oz

Skinbetter Science$117.671 rev

1y ago

OneSkin BODY OS-01 Peptide Topical Supplement & Skin Longevity Age Reversal Moisturizer | Safe for Sensitive Skin Fragrance-Free 250 mL / 8.45 oz

oneskin$95.08497 rev

2y ago

What buyers say about skin better science skin care products

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin15%

“Good for your skin”

Quality-Overall11%

“Good face product”

Soft Feel10%

“makes my skin soft”

Moist/Dry9%

“Super hydrating”

Value For Money5%

“Best value”

Cleansing5%

“So clean”

Suitability Dry Skin4%

“does not dry out the skin”

Ease Of Use4%

“Goes on easy”

Brightness/Shine/Glow4%

“Gives a glow”

Efficiency2%

“Stuff works great”

What buyers complain about

Allergies10%

“Allergic Reaction”

Value For Money8%

“It is expensive”

Adhesion/Stickiness7%

“Too sticky”

Skin Health5%

“Developed rash burnt my skin”

Durability5%

“breaks apart”

Smell4%

“Strong Smell”

Functionality-Overall4%

“No results”

Moist/Dry3%

“Very dry”

Color3%

“Too orange”

Quality-Overall3%

“Reduction in Quality”

Top return reasons

Color21%

Functionality-Overall9%

Value For Money9%

Advertised Vs Actual Product9%

Smell4%

Adhesion/Stickiness4%

Moist/Dry4%

Product Condition4%

Skin Health3%

Size-Overall3%

Common questions

Is skin better science skin care products profitable to sell on Amazon United States?: The niche generates $142K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Skip it (41/100).
How competitive is the skin better science skin care products niche?: 13 brands and 18 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in skin better science skin care products?: Top complaints mined from reviews: Allergies, Value For Money, Adhesion/Stickiness. The return rate is 0.7%.
What does it cost to enter the skin better science skin care products niche?: Listings span $16.12–$277.08; the average listing price is $67.55 (sweet spot $15–$100). The average incumbent carries 10,081 reviews — the moat a new listing must climb.