Skip to content

Skin Barrier Repair

Maybe

Returns run at only 0.9% of orders. But the average product has 11,275 reviews to catch up to, so Skin Barrier Repair is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$536K/yr1.0M searches / yr
90-day growth
-2.7%search demand this quarter
Competition
48%top-5 click share · 16 brands · 36 sellers

Flapen Score

Skin Barrier Repair against its category

The dotted line is the Beauty & Personal Care average. Past it, Skin Barrier Repair is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skin Barrier Repair market on Amazon at a glance

Skin Barrier Repair is a $536K a year market on Amazon United States, with 1.0M searches a year. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 1.0M times a year and 2.7% buy. Search demand moved -2.7% in 90 days, so the $536K a year market is softening.

Search volume
1.0M
Search growth, 90 days
-2.7%
Conversion
2.7%
Market size
$536K

02 · Money

The money is there.

Shoppers bought 20K to 25K units at $19.51 on average, 500 to 750 per product. Units times price is $390K to $488K a year.

Units sold
20K–25K
Units per product
500–750
Average price
$19.51
Units × price
$390K–$488K

03 · Shelf

Brands here are settling in.

The average listing ranks #69. 100% of listings ship Prime. 88% of the shelf is sponsored, so budget for ads. The average listing is out of stock 3.1% of the time. The average brand has sold here for 55 months.

Average BSR
#69
Prime
100%
Sponsored
88%
Out of stock
3.1%
Average brand age
55 months

Products

Top Skin Barrier Repair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$54K$107K$161K$215K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

36

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

29%

  • La Roche-Posay30%
  • Dr.Althea16%
  • The Ordinary8%
  • BYOMA6%
  • AESTURA6%
  • PURITO5%

Demand

Skin Barrier Repair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 8.4×

Search terms

Top Skin Barrier Repair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skin barrier repair244K/yr
  • barrier repair cream167K/yr
  • barrier repair135K/yr
  • skin barrier115K/yr
  • skin barrier repair moisturizer103K/yr
  • barrier repair moisturizer101K/yr
  • barrier27K/yr
  • repair cream20K/yr
  • barrier cream face14K/yr
  • skin barrier repair cream10K/yr

Reviews and returns

What reviews say buyers love and hate about Skin Barrier Repair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies10%−0.06

Allergic reaction

really irritated my skin

Irritating

Moist/Dry9%+2.35

Not enough hydration

Not moisturizing enough

Does not moisturize

Value For Money6%−0.02

Too expensive

High cost

A little expensive

Suitability Dry Skin6%+0.17

Not good for dry skin

Not enough for dry skin

Disappointing for very dry skin

Skin Health4%−0.04

irritated my skin

BURNS MY FACE

Burned my skin

Love

Moist/Dry28%+2.35

Amazing moisturizer

Super hydrating

Super hydrating

Quality-Overall10%+0.04

Amazing quality

Great lotion

Excellent product, just as described

Suitability Combination Skin9%+0.80

Great for combination skin

suitable for sensitive skin

Good for sensitive skin

Soft Feel6%

Makes my skin so soft

Goes on smooth

Soft touch

Suitability Dry Skin6%+0.17

Excellent moisturizer for sensitive dry skin

Good for Dry Skin

Moisturizing for dry skin

Return

0.9% Return rate 21% Fixable by listing

Moist/Dry12%█████▆

Not enough hydration

Not moisturizing enough

Does not moisturize

Functionality-Overall9%██▇█▇▇

Didn't work for me

Did not work as expected

Not effective

Advertised Vs Actual Product9%▇▇█▇▇▆
Product Condition8%▆██▇██

appeared to have been used

USED PRODUCT

Looks used

Value For Money7%▃▂▃▄▃█

Too expensive

High cost

A little expensive

FAQ

Common Skin Barrier Repair questions

Answered from the same tracked data.