Is skin aqua sunscreen profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 10 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +71.2%. Flapen's verdict: Launch it (61/100).

How competitive is the skin aqua sunscreen niche?

5 brands and 86 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in skin aqua sunscreen?

Top complaints mined from reviews: Smell, Allergies, Color. The return rate is 0.5%.

When does demand for skin aqua sunscreen peak?

Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 4.2× the quietest.

What does it cost to enter the skin aqua sunscreen niche?

Listings span $13.98–$47.56; the average listing price is $25.32 (sweet spot $15–$100). The average incumbent carries 1,084 reviews — the moat a new listing must climb.

skin aqua sunscreen

Launch it

A $1.9M/yr market growing +71.2% this quarter with returns at 0.5% — clears our launch bar.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.32

avg listing price — sweet spot $15–$100

Market size

Great$1.9M

$1.9M/yr · 1.3M searches

Price range

Great$13.98–$47.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+71.2%

90-day search growth — must beat 0% to launch

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,083.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, skin aqua sunscreen is a $1.9M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Launch it — 61/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

skin aqua sunscreen market data

Units sold / yr: 60K–80K; avg 8,000–10,000/product
Revenue / yr: $1.5M–$2.0M; units × avg price
Conversion rate: 6.0%
Avg BSR: #1,329
Page quality: 0%
Prime: 90%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 122 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Bioré68%
SKIN AQUA17%
PURITO10%
Ghibili3%
Generic2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — +71.2% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 4.2×

Open Trend

Top skin aqua sunscreen search terms

biore uv aqua rich126K/yr +202.0%7.4% conv.
biore sunscreen217K/yr +39.0%5.8% conv.
japanese sunscreen159K/yr +73.7%2.2% conv.
biore uv107K/yr +25.5%5.8% conv.
skin aqua sunscreen116K/yr +33.7%4.8% conv.
purito sunscreen101K/yr +42.8%5.2% conv.
biore uv aqua rich spf 5029K/yr +455.9%10.0% conv.
bemotrizinol19K/yr >1,000%0.4% conv.
biore uv aqua rich watery essence spf 50110K/yr -9.1%5.5% conv.
skin aqua47K/yr +44.1%4.3% conv.

All search terms

Top skin aqua sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Biore UV Aqua Rich Daily Hydrating Facial Moisturizer with SPF 50 | Oil Free Sunscreen & Primer for Makeup with Hyaluronic Acid No White Cast Non-Comedogenic For Sensitive Skin PA++++ 1.7 Oz

Bioré$13.984.4★3,682 rev

Skin Aqua UV Super Moisture Gel Hydrating Sunscreen SPF50+/PA++++ - 110g - Pack of 2

SKIN AQUA$28.234.8★220 rev

Biore UV Aqua Rich Daily Hydrating Facial Moisturizer with SPF 50 Oil Free Sunscreen & Primer for Makeup with Hyaluronic Acid No White Cast Non-Comedogenic For Sensitive Skin PA++++ 1.7 Oz 3pck

Bioré$36.234.4★3,682 rev

Bior UV Aqua Rich Glow Enhancing Moisturizer with SPF Daily Moisturizer with SPF 50 1% Niacinamide Facial Sunscreen 1.7 Oz

Bioré$16.104.3★256 rev

PURITO Korean Sunscreen SPF 50 | Lightest Texture No White Cast Broad Spectrum UVA/UVB | Oil-Free Vegan For All Skin Types | Daily Lightweight Sun Protection | Korean Skincare 50mL 1.69 fl.oz

PURITO$14.364.4★1,034 rev

Newest

by launch date

PURITO Korean Sunscreen SPF 50 | Lightest Texture No White Cast Broad Spectrum UVA/UVB | Oil-Free Vegan For All Skin Types | Daily Lightweight Sun Protection Korean Skincare 60mL 2.02 fl.oz

PURITO$13.991,034 rev

1mo ago

Sunscreen UV Aqua Rich Watery Essence SPF 50+ PA++++ Lightweight Water-resistant Based UV Protection for Face Oil-Free Non-Greasy Sensitive Skin Safe 2.46oz/70g (3 Pack Essence)

Generic$47.5612 rev

3mo ago

Skin Aqua Super Moisture UV Gel 165g - SPF50+/PA++++

SKIN AQUA$21.57162 rev

11mo ago

Japanese Sunscreen SPF 50/PA+++ Super Water Gel 4.22floz(125g) Refill Pack of 2

Ghibili$25.60141 rev

11mo ago

Bior UV Aqua Rich Glow Enhancing Moisturizer with SPF Daily Moisturizer with SPF 50 1% Niacinamide Facial Sunscreen 1.7 Oz

Bioré$16.10256 rev

1y ago

What buyers say about skin aqua sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry12%

“Amazing moisturizer”

Suitability Combination Skin12%

“Works well on very sensitive skin”

Weight Light9%

“Lightweight and Easy to Use”

Smell7%

“The scent is light”

Quality-Overall6%

“I'll be completely honest about these products: they are flawless”

Suitability Dry Skin5%

“So moisturizing for my dry skin”

Absorbency4%

“absorbs well”

Protection4%

“sun protection”

Soft Feel3%

“smooth it goes on”

Texture/Consistency-Overall3%

“The consistency is perfect”

What buyers complain about

Smell14%

“Not fragrance free”

Allergies11%

“Skin irritation”

Color5%

“There's a slight tint when putting it on”

Oily/Greasy3%

“A little oily”

Skin Health3%

“sort of heavy on my skin”

Size-Overall3%

“Smallish tubes,”

Moist/Dry3%

“It is very drying”

Suitability Oily Skin2%

“Not good for oily skin”

Sensitivity-Overall2%

“I guess I have super sensitive skin”

Thickness2%

“doesnt feel thick”

Top return reasons

Advertised Vs Actual Product23%

Smell9%

Ingredients-Overall6%

Value For Money6%

Oily/Greasy5%

Size-Overall4%

Motor Power4%

Functionality-Overall4%