- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $77K/yr91K searches / yr
- 90-day growth
- -24.2%search demand this quarter
- Competition
- 85%top-5 click share · 1 brands · 12 sellers
Flapen Score
Sio against its category
The dotted line is the Beauty & Personal Care average. Past it, Sio is stronger. Inside it, weaker.
Market
The Sio market on Amazon at a glance
Shoppers on Amazon United States searched for Sio 91K times last year and spent an estimated $77K. One brand takes every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -24.2%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $77Ka year
- Top search term
- sio53K searches a year
02 · Price
A sale here is worth $33.19.
Listings sell for $33.19 on average, from $27.76 to $46.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $33.19 that is $3K to $8K a year per listing.
- Average price
- $33.19inside the $15 to $100 sweet spot
- Price range
- $27.76–$46.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #321 within Eyes. It carries 560 reviews at 3.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 19.6%
- Average rank
- #321in Eyes
- Average rating
- 3.68 starsAmazon United States average 4.42 stars
- Average reviews
- 560per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Sio products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Sio search demand
Weekly searches over the year. Pick a range.
Search terms
Top Sio search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sio53K/yr
- sio beauty patches26K/yr
- sio beauty3K/yr
- sio patches5K/yr
- sio eye patches3K/yr
Reviews and returns
What reviews say buyers love and hate about Sio
We read the reviews and the return reasons for every product selling here.
“It will never be as sticky as the first 3-4 times you use it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sio questions
Answered from the same tracked data.









