sio
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Incredible$33.19avg listing price — sweet spot $15–$100
Price range
Incredible$27.76–$46.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good560avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$77K$77K/yr · 91K searches
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sio is a $77K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
sio market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $100K–$133K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #321
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 19.6%
- Avg brand age
- 42 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- SiO100%
Demand
Weekly Amazon search volume, last 12 weeks — -24.2% search growth over the last 90 days.Top sio search terms
- sio53K/yr
- sio beauty patches26K/yr
- sio beauty3K/yr
- sio patches5K/yr
- sio eye patches3K/yr
Top sio products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SiO Beauty FaceLift - Reusable Anti-Wrinkle Patches for Neck Forehead Eye & Smile - Overnight Smoothing Silicone for Fine Lines Wrinkles and Aging
SiO$46.073.7★2,769 rev
SiO Beauty Eye & Smile Lift - Eye & Smile Anti-Wrinkle Patches 2 Week Supply - Overnight Smoothing Silicone Patches for Wrinkles and Fine Lines
SiO$27.763.7★348 rev
SiO Beauty Super LipLift - Wrinkle-Smoothing Medical-Grade Silicone Patches for Fine Lines - Reusable Up to 10x - Cruelty-Free & Eco-Friendly Beauty Patches for Lips & Smiles - 1 Set (2 Patches)
SiO$29.793.5★458 rev
SiO Beauty BrowLift - Wrinkle-Smoothing Medical-Grade Silicone Patches for Fine Lines on Forehead - Reusable Up to 10x - Cruelty-Free & Environmentally-Friendly Hydrating Beauty Patches - 1 Patch
SiO$29.543.5★142 rev
SiO Beauty Mid-Brow 11s Lift - Wrinkle-Smoothing Medical-Grade Silicone Patches for Fine Lines - Reusable Up to 10x - Cruelty-Free & Eco-Friendly Beauty Patches for Between Eyebrows - 2 Patches
SiO$29.343.6★156 rev
Newest
by launch dateSiO Beauty Mid-Brow 11s Lift - Wrinkle-Smoothing Medical-Grade Silicone Patches for Fine Lines - Reusable Up to 10x - Cruelty-Free & Eco-Friendly Beauty Patches for Between Eyebrows - 2 Patches
SiO$29.34156 rev
SiO Beauty Super LipLift - Wrinkle-Smoothing Medical-Grade Silicone Patches for Fine Lines - Reusable Up to 10x - Cruelty-Free & Eco-Friendly Beauty Patches for Lips & Smiles - 1 Set (2 Patches)
SiO$29.79458 rev
SiO Beauty FaceLift - Reusable Anti-Wrinkle Patches for Neck Forehead Eye & Smile - Overnight Smoothing Silicone for Fine Lines Wrinkles and Aging
SiO$46.072,769 rev
SiO Beauty Eye & Smile Lift - Eye & Smile Anti-Wrinkle Patches 2 Week Supply - Overnight Smoothing Silicone Patches for Wrinkles and Fine Lines
SiO$27.76348 rev
SiO Beauty BrowLift - Wrinkle-Smoothing Medical-Grade Silicone Patches for Fine Lines on Forehead - Reusable Up to 10x - Cruelty-Free & Environmentally-Friendly Hydrating Beauty Patches - 1 Patch
SiO$29.54142 rev
Trending
90-day click momentumSiO Beauty FaceLift - Reusable Anti-Wrinkle Patches for Neck Forehead Eye & Smile - Overnight Smoothing Silicone for Fine Lines Wrinkles and Aging
SiO$46.073.7★
SiO Beauty Eye & Smile Lift - Eye & Smile Anti-Wrinkle Patches 2 Week Supply - Overnight Smoothing Silicone Patches for Wrinkles and Fine Lines
SiO$27.763.7★
SiO Beauty Mid-Brow 11s Lift - Wrinkle-Smoothing Medical-Grade Silicone Patches for Fine Lines - Reusable Up to 10x - Cruelty-Free & Eco-Friendly Beauty Patches for Between Eyebrows - 2 Patches
SiO$29.343.6★
SiO Beauty Super LipLift - Wrinkle-Smoothing Medical-Grade Silicone Patches for Fine Lines - Reusable Up to 10x - Cruelty-Free & Eco-Friendly Beauty Patches for Lips & Smiles - 1 Set (2 Patches)
SiO$29.793.5★
SiO Beauty NeckLift - Neckline Anti-Wrinkle Patch - Overnight Smoothing Silicone Patches For Neck Wrinkles Fine Lines And Turkey Neck
SiO$30.243.4★
What buyers say about sio
What buyers praise and complain about, mined from review topics.What buyers love
“Easy”
“Size wise it fit well”
“There were no adverse reactions”
What buyers complain about
“It will never be as sticky as the first 3-4 times you use it”
“They are expensive”
“over time it would do more harm than good to your skin”
“it's doesn't work”
“Please don't buy really thin”
“Did not last 10 uses”
Top return reasons
Common questions
- Is sio profitable to sell on Amazon United States?
- The niche generates $77K/yr across 8 tracked products. 90-day search growth is -24.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the sio niche?
- 1 brands and 12 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sio?
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Skin Health. The return rate is 1.9%.
- What does it cost to enter the sio niche?
- Listings span $27.76–$46.07; the average listing price is $33.19 (sweet spot $15–$100). The average incumbent carries 560 reviews — the moat a new listing must climb.