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Single Blade Razors for Men

Maybe

Products sell for $39.31 on average, inside the sweet spot. But demand is soft, at -10.1% this quarter, so Single Blade Razors for Men is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$93K/yr106K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
43%top-5 click share · 16 brands · 23 sellers

Flapen Score

Single Blade Razors for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Single Blade Razors for Men is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Blade Razors for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Single Blade Razors for Men 106K times last year and spent an estimated $93K. The top 5 brands take 77% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
2.2%
Market size, estimated
$93Ka year
Peak month
December1.2× the quietest month
Top search term
single edge razor51K searches a year

02 · Price

A sale here is worth $39.31.

Listings sell for $39.31 on average, from $5.13 to $218.31. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $39.31 that is $0 to $4K a year per listing.

Average price
$39.31inside the $15 to $100 sweet spot
Price range
$5.13–$218.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #96 within Men's. It carries 3,977 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
5.7%
Average rank
#96in Men's
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
3,977per listing
Listings tracked
37

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
78 months

Products

Top Single Blade Razors for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

23

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

17%

  • Brand 143%
  • Brand 210%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (10 brands, 17%)

Demand

Single Blade Razors for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Single Blade Razors for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • single edge razor51K/yr
  • parker safety razor23K/yr
  • single edge safety razor15K/yr
  • parker razor15K/yr
  • single edge razors for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Single Blade Razors for Men

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Not quite the quality I expected”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Single Blade Razors for Men questions

Answered from the same tracked data.