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Single Bar Soap

Fail

The top 5 brands take 98% of clicks, so Single Bar Soap is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$691K/yr424K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
74%top-5 click share · 6 brands · 152 sellers

Flapen Score

Single Bar Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Single Bar Soap is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Bar Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Single Bar Soap 424K times last year and spent an estimated $691K. The top 5 brands take 98% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $691K a year.

Searches, last 12 months
424K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
10.3%
Market size, estimated
$691Ka year
Top search term
caress bar soap206K searches a year

02 · Price

A sale here is worth $15.78.

Listings sell for $15.78 on average, from $3.54 to $37.56. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $15.78 that is $47K to $63K a year per listing.

Average price
$15.78inside the $15 to $100 sweet spot
Price range
$3.54–$37.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
$47K–$63K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,394 within Cleansers. It carries 6,647 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
64%
Out of stock, average day
0.0%
Average rank
#1,394in Cleansers
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
6,647per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Single Bar Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

152

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 221%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%

Demand

Single Bar Soap search demand

Weekly searches over the year. Pick a range.

10K6KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Single Bar Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caress bar soap206K/yr
  • caress soap44K/yr
  • dial white bar soap22K/yr
  • caress bar soap original scent15K/yr
  • dial bar soap white12K/yr
  • caress soap bar 12 pack15K/yr
  • caress soap bar12K/yr
  • dove bar soap 2 pack11K/yr
  • dove soap bar 2 pack10K/yr
  • dial white antibacterial bar soap9K/yr

Reviews and returns

What reviews say buyers love and hate about Single Bar Soap

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Smell”
44%of negative reviews mention “Smell”
0.2%of orders come back
“Smells weird”
A buyer, on “Smell”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Single Bar Soap questions

Answered from the same tracked data.