Single Bar Soap
FailThe top 5 brands take 98% of clicks, so Single Bar Soap is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $691K/yr424K searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 74%top-5 click share · 6 brands · 152 sellers
Flapen Score
Single Bar Soap against its category
The dotted line is the Beauty & Personal Care average. Past it, Single Bar Soap is stronger. Inside it, weaker.
Market
The Single Bar Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Single Bar Soap 424K times last year and spent an estimated $691K. The top 5 brands take 98% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $691K a year.
- Searches, last 12 months
- 424K
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 10.3%
- Market size, estimated
- $691Ka year
- Top search term
- caress bar soap206K searches a year
02 · Price
A sale here is worth $15.78.
Listings sell for $15.78 on average, from $3.54 to $37.56. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $15.78 that is $47K to $63K a year per listing.
- Average price
- $15.78inside the $15 to $100 sweet spot
- Price range
- $3.54–$37.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $47K–$63K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,394 within Cleansers. It carries 6,647 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 64%
- Out of stock, average day
- 0.0%
- Average rank
- #1,394in Cleansers
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 6,647per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Single Bar Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Caress Beauty Bar Soap For Noticeably Silky Soft Skin Daily Silk Extract and Floral Oil Essence 3.15 oz 3 Bars
- Price
- $3.54
- Rating
- 4.6/5
- Reviews
- 2,049
- Age
- 11y ago

Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars
- Price
- $25.95
- Rating
- 4.8/5
- Reviews
- 13,752
- Age
- 3y ago

Caress Beauty Bar Soap For Women Daily Silk With Silk Extract and Floral Oil Essence Moisturizing Body Soap for Silky Soft Skin 3.75 oz 2 Bath Bars
- Price
- $4.31
- Rating
- 4.6/5
- Reviews
- 2,608
- Age
- 22y ago

Caress Beauty Bar Daily Silk 4 oz 10 Bar
- Price
- $23.16
- Rating
- 3.6/5
- Reviews
- 86
- Age
- 9y ago

Caress Beauty Bar Daily Silk 4 oz 12 Bar (Pack of 2)
- Price
- $37.56
- Rating
- 4.6/5
- Reviews
- 1,580
- Age
- 17y ago
Trending
estimated 90-day click momentum
Caress Soap Daily Silk Beauty Bar White Peach & Orange Blossom 3.75 Ounce 16 Count
- Price
- $22.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Caress Daily Silk Moisturizing Soap White Peach & Orange Blossom 3.75 oz 6 Bars - 3 Pack
- Price
- $28.37
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 10y ago

Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars
- Price
- $25.95
- Rating
- 4.8/5
- Reviews
- 13,752
- Age
- 3y ago

Dove Beauty Bar Sensitive & Original Variety 2-Pack #1 Dermatologist Recommended Moisturizing Soap for Soft Smooth Skin 2.6 Oz Ea
- Price
- $5.31
- Rating
- 4.8/5
- Reviews
- 34,239
- Age
- 11y ago

Dial White Deodorant Soap Bars 4 Ounce 3 Count
- Price
- $9.36
- Rating
- 4.6/5
- Reviews
- 1,255
- Age
- 18y ago
Newest
by launch date
Caress Soap Daily Silk Beauty Bar White Peach & Orange Blossom 3.75 Ounce 16 Count
- Price
- $22.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars
- Price
- $25.95
- Rating
- 4.8/5
- Reviews
- 13,752
- Age
- 3y ago

Caress Beauty Bar Soap for Women Daily Silk Extract and Floral Oil Essence Moisturizing Body Soap for Noticeably Silky Soft Skin 3.15 oz 48 Bath Bars
- Price
- $25.77
- Rating
- 4.4/5
- Reviews
- 221
- Age
- 6y ago

Caress Beauty Bar Daily Silk 4 oz 10 Bar
- Price
- $23.16
- Rating
- 3.6/5
- Reviews
- 86
- Age
- 9y ago

Caress Daily Silk Moisturizing Soap White Peach & Orange Blossom 3.75 oz 6 Bars - 3 Pack
- Price
- $28.37
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
152
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Caress68%
- Dial21%
- Olay3%
- Unilever3%
- Dove2%
- Generic2%
Demand
Single Bar Soap search demand
Weekly searches over the year. Pick a range.
Search terms
Top Single Bar Soap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- caress bar soap206K/yr
- caress soap44K/yr
- dial white bar soap22K/yr
- caress bar soap original scent15K/yr
- dial bar soap white12K/yr
- caress soap bar 12 pack15K/yr
- caress soap bar12K/yr
- dove bar soap 2 pack11K/yr
- dove soap bar 2 pack10K/yr
- dial white antibacterial bar soap9K/yr
Reviews and returns
What reviews say buyers love and hate about Single Bar Soap
We read the reviews and the return reasons for every product selling here.
“Smells weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Single Bar Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









