single bar soap
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.78avg listing price — sweet spot $15–$100
Market size
Good$691K$691K/yr · 424K searches
Price range
Good$3.54–$37.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,646.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, single bar soap is a $691K/yr Amazon United States market (424K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
single bar soap market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- $631K–$789K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #1,394
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 43%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 124 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
152
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Caress68%
- Dial21%
- Olay3%
- Unilever3%
- Dove2%
- Generic2%
Demand
Weekly Amazon search volume, last 20 weeks — -1.8% search growth over the last 90 days.Top single bar soap search terms
- caress bar soap206K/yr
- caress soap44K/yr
- dial white bar soap22K/yr
- caress bar soap original scent15K/yr
- dial bar soap white12K/yr
- caress soap bar 12 pack15K/yr
- caress soap bar12K/yr
- dove bar soap 2 pack11K/yr
- dove soap bar 2 pack10K/yr
- dial white antibacterial bar soap9K/yr
Top single bar soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caress Beauty Bar Soap For Noticeably Silky Soft Skin Daily Silk Extract and Floral Oil Essence 3.15 oz 3 Bars
Caress$3.544.6★2,049 rev
Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars
Dial$25.954.8★13,752 rev
Caress Beauty Bar Soap For Women Daily Silk With Silk Extract and Floral Oil Essence Moisturizing Body Soap for Silky Soft Skin 3.75 oz 2 Bath Bars
Caress$4.314.6★2,608 rev
Caress Beauty Bar Daily Silk 4 oz 10 Bar
Caress$23.163.6★86 rev
Caress Beauty Bar Daily Silk 4 oz 12 Bar (Pack of 2)
Caress$37.564.6★1,580 rev
Newest
by launch date
Caress Soap Daily Silk Beauty Bar White Peach & Orange Blossom 3.75 Ounce 16 Count
Generic$22.291 rev
Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars
Dial$25.9513,752 rev
Caress Beauty Bar Soap for Women Daily Silk Extract and Floral Oil Essence Moisturizing Body Soap for Noticeably Silky Soft Skin 3.15 oz 48 Bath Bars
Caress$25.77221 rev
Caress Beauty Bar Daily Silk 4 oz 10 Bar
Caress$23.1686 rev
Caress Daily Silk Moisturizing Soap White Peach & Orange Blossom 3.75 oz 6 Bars - 3 Pack
Caress$28.3728 rev
Trending
90-day click momentumCaress Soap Daily Silk Beauty Bar White Peach & Orange Blossom 3.75 Ounce 16 Count
Generic$22.295.0★
Caress Daily Silk Moisturizing Soap White Peach & Orange Blossom 3.75 oz 6 Bars - 3 Pack
Caress$28.374.3★
Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars
Dial$25.954.8★
Dove Beauty Bar Sensitive & Original Variety 2-Pack #1 Dermatologist Recommended Moisturizing Soap for Soft Smooth Skin 2.6 Oz Ea
Dove$5.314.8★
Dial White Deodorant Soap Bars 4 Ounce 3 Count
Dial$9.364.6★
What buyers say about single bar soap
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“Awesome price”
“It is great moisturizer”
“Good quality ingredients”
“Makes my skin softer”
“Cleans really well”
“Just what I wanted”
“Best for face and skin”
“It creates a nice creamy lather”
“Good soap for dry skin”
What buyers complain about
“Smells weird”
“although the size isn't what I expected”
“Don't like the moisturizing”
“Causes allergic reaction”
“HATE the price jump”
“It does not lather up”
“Was not smooth”
“Not for my eczema skin”
“Does not last at all”
“Definitely not the same”
Top return reasons
Common questions
- Is single bar soap profitable to sell on Amazon United States?
- The niche generates $691K/yr across 14 tracked products. 90-day search growth is -1.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the single bar soap niche?
- 6 brands and 152 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in single bar soap?
- Top complaints mined from reviews: Smell, Size-Overall, Moist/Dry. The return rate is 0.2%.
- What does it cost to enter the single bar soap niche?
- Listings span $3.54–$37.56; the average listing price is $15.78 (sweet spot $15–$100). The average incumbent carries 6,647 reviews — the moat a new listing must climb.