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Simplehuman Mirror

Fail

The top 5 brands take 99% of clicks, so Simplehuman Mirror is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$1.1M/yr185K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
72%top-5 click share · 6 brands · 21 sellers

Flapen Score

Simplehuman Mirror against its category

The dotted line is the Beauty & Personal Care average. Past it, Simplehuman Mirror is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Simplehuman Mirror market on Amazon at a glance

Shoppers on Amazon United States searched for Simplehuman Mirror 185K times last year and spent an estimated $1.1M. The top 5 brands take 99% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
3.8%
Market size, estimated
$1.1Ma year
Peak month
December2.7× the quietest month
Top search term
simplehuman mirror45K searches a year

02 · Price

A sale here is worth $157.77.

Listings sell for $157.77 on average, from $31.55 to $292.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $157.77 that is $39K to $79K a year per listing.

Average price
$157.77above the $15 to $100 sweet spot
Price range
$31.55–$292.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$39K–$79K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #430 within Mirrors. It carries 1,546 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
76%
Out of stock, average day
6.8%
Average rank
#430in Mirrors
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
1,546per listing
Listings tracked
17

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Simplehuman Mirror products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

21

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 23%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Simplehuman Mirror search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Simplehuman Mirror search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • simplehuman mirror45K/yr
  • simple human mirror40K/yr
  • simple human mirror with light28K/yr
  • simple human makeup mirror lighted14K/yr
  • simple human mirror 10x magnification with light12K/yr
  • simple human makeup mirror8K/yr
  • simplehuman makeup mirror9K/yr
  • simplehuman mirror with light7K/yr
  • simplehuman sensor mirror5K/yr
  • simple human magnifying mirror with light4K/yr

Reviews and returns

What reviews say buyers love and hate about Simplehuman Mirror

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Brightness/Shine/Glow”
25%of negative reviews mention “Charging”
5.1%of orders come back
“WILL NOT CHARGE”
A buyer, on “Charging”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Simplehuman Mirror questions

Answered from the same tracked data.