Silver Wig

Shoppers searched for this 658K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $303K a year.

Searches, last 12 months

658K

Growth, 90 days vs prior 90

-16.4%

Conversion, latest week

1.1%

Market size, estimated

$303Ka year

Top search term

silver wig116K searches a year

Listings sell for $41.12 on average, from $5.13 to $179.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $41.12 that is $0 to $4K a year per listing.

Average price

$41.12inside the $15 to $100 sweet spot

Price range

$5.13–$179.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

12.7%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #1,420 within Wigs. It carries 933 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

99%

Out of stock, average day

9.8%

Average rank

#1,420in Wigs

Average rating

3.87 starsAmazon United States average 4.42 stars

Average reviews

933per listing

Listings tracked

125

35 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

35

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months