Silver Wig
MaybeThe top 5 brands take only 26% of clicks. But an estimated 12.7% of orders come back, so Silver Wig is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $303K/yr658K searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 17%top-5 click share · 85 brands · 88 sellers
Flapen Score
Silver Wig against its category
The dotted line is the Beauty & Personal Care average. Past it, Silver Wig is stronger. Inside it, weaker.
Market
The Silver Wig market on Amazon at a glance
Shoppers on Amazon United States searched for Silver Wig 658K times last year and spent an estimated $303K. The top 5 brands take 26% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 658K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $303K a year.
- Searches, last 12 months
- 658K
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $303Ka year
- Top search term
- silver wig116K searches a year
02 · Price
A sale here is worth $41.12.
Listings sell for $41.12 on average, from $5.13 to $179.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $41.12 that is $0 to $4K a year per listing.
- Average price
- $41.12inside the $15 to $100 sweet spot
- Price range
- $5.13–$179.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 12.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #1,420 within Wigs. It carries 933 reviews at 3.87 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 99%
- Out of stock, average day
- 9.8%
- Average rank
- #1,420in Wigs
- Average rating
- 3.87 starsAmazon United States average 4.42 stars
- Average reviews
- 933per listing
- Listings tracked
- 125
04 · Newcomers
2 of last year's 35 launches cleared the first-year sales bar.
35 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 35
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Silver Wig products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 17% of clicks. An open shelf where new products get seen.
Brands
85 falling
Sellers
88
Top-5 brand share
26%
Top 20: 60%
Top-5 click share
17%
Top 20: 41%
Open market
70%
- Brand 18%
- Brand 25%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Silver Wig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.4× · 10 of 12 months tracked
Search terms
Top Silver Wig search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silver wig116K/yr
- gray wigs for black women59K/yr
- grey wigs for black women58K/yr
- grey human hair wig54K/yr
- gray wigs48K/yr
- grey wigs45K/yr
- grey wigs for white women29K/yr
- gray human hair wigs for black women19K/yr
- silver wigs for women36K/yr
- gray human hair wig29K/yr
Reviews and returns
What reviews say buyers love and hate about Silver Wig
We read the reviews and the return reasons for every product selling here.
“not for a serious wig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silver Wig questions
Answered from the same tracked data.