Silver Nail Polish

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months

258K

Growth, 90 days vs prior 90

+6.0%

Conversion, latest week

7.3%

Market size, estimated

$144Ka year

Peak month

August1.7× the quietest month

Top search term

silver nail polish186K searches a year

Listings sell for $7.68 on average, from $1.71 to $12.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $7.68 that is $4K to $6K a year per listing.

Average price

$7.68under the $15 to $100 sweet spot

Price range

$1.71–$12.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

0.8%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #242 within Nail Polish. It carries 8,744 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#242in Nail Polish

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

8,744per listing

Listings tracked

22

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months