Silver Nail Polish

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months

258K

Growth, 90 days vs prior 90

+6.0%

Conversion, latest week

7.3%

Market size, estimated

$144Ka year

Peak month

August1.7× the quietest month

Top search term

silver nail polish186K searches a year

Listings sell for $7.68 on average, from $1.71 to $12.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $7.68 that is $4K to $6K a year per listing.

Average price

$7.68under the $15 to $100 sweet spot

Price range

$1.71–$12.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

0.8%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #242 within Nail Polish. It carries 8,744 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#242in Nail Polish

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

8,744per listing

Listings tracked

22

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months