Silver Hair Dye

Shoppers searched for this 733K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months

733K

Growth, 90 days vs prior 90

-13.2%

Conversion, latest week

2.5%

Market size, estimated

$245Ka year

Peak month

January1.4× the quietest month

Top search term

silver hair dye182K searches a year

Listings sell for $13.36 on average, from $7.95 to $27.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $13.36 that is $10K to $13K a year per listing.

Average price

$13.36under the $15 to $100 sweet spot

Price range

$7.95–$27.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

0.9%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Hair Coloring Products. It carries 18,130 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#92in Hair Coloring Products

Average rating

4.01 starsAmazon United States average 4.42 stars

Average reviews

18,130per listing

Listings tracked

22

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months