Silver Eyeshadow
MaybeThe top 5 brands take only 55% of clicks. But shoppers spend only $71K a year here, so Silver Eyeshadow is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $71K/yr142K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 47%top-5 click share · 26 brands · 85 sellers
Flapen Score
Silver Eyeshadow against its category
The dotted line is the Beauty & Personal Care average. Past it, Silver Eyeshadow is stronger. Inside it, weaker.
Market
The Silver Eyeshadow market on Amazon at a glance
Shoppers on Amazon United States searched for Silver Eyeshadow 142K times last year and spent an estimated $71K. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
6.1% of searches ended in a purchase last week.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $71Ka year
- Peak month
- October2.6× the quietest month
- Top search term
- silver eyeshadow81K searches a year
02 · Price
A sale here is worth $8.26.
Listings sell for $8.26 on average, from $2.50 to $22.11. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $8.26 that is $826 to $2K a year per listing.
- Average price
- $8.26under the $15 to $100 sweet spot
- Price range
- $2.50–$22.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $826–$2K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #140 within Eyes. It carries 6,437 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 7.2%
- Average rank
- #140in Eyes
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 6,437per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 2 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Silver Eyeshadow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
e.l.f. Fine As Fleck Glitter Eyeshadow Long-Lasting Sheer Eye Makeup With A Shimmer Finish Soft Smooth Formula Vegan & Cruelty-Free Certified Platinum
- Price
- $6.74
- Rating
- 4.4/5
- Reviews
- 2,085
- Age
- 7mo ago

evpct 9 Colors Silver Gray Glitter Eyeshadow Palette Black Smokey Grey and Silver White Sparkle Glitter Shimmer Shiny Eye Shadow Palette Makeup kit for older Women High Pigment Waterproof eyeshadow
- Price
- $6.32
- Rating
- 4.3/5
- Reviews
- 403
- Age
- 2y ago

Afflano Silver Glitter Eyeshadow Super Pigmented Intense Color Gray Silver Eyeshadow Palette Single Long Lasting Sparkle Shimmer Metallic Glitter Eyes Look Blendable Neutral Grey Eye Shadow Makeup
- Price
- $8.64
- Rating
- 4.3/5
- Reviews
- 583
- Age
- 2y ago

wet n wild Color Icon Eyeshadow Glitter - Ultra-Pigmented Vitamin E Infused for a Silky-Smooth Moisturizing Application Cruelty-Free & Vegan - Spiked
- Price
- $2.50
- Rating
- 4.1/5
- Reviews
- 11,131
- Age
- 8y ago

ColourPop Silver Lining Eyeshadow Palette - Cool Toned Silver Grey White & Black Eyeshadow Palette with Matte & Glitter Finishes - High-Pigment Smokey Eye Makeup with Longwear Formula (0.3 oz)
- Price
- $13.66
- Rating
- 4.4/5
- Reviews
- 4,529
- Age
- 3mo ago
Trending
90-day click momentum
ColourPop Silver Lining Eyeshadow Palette - Cool Toned Silver Grey White & Black Eyeshadow Palette with Matte & Glitter Finishes - High-Pigment Smokey Eye Makeup with Longwear Formula (0.3 oz)
- Price
- $13.66
- Rating
- 4.4/5
- Reviews
- 4,529
- Age
- 3mo ago

NYX PROFESSIONAL MAKEUP Ultimate Glow Shots Liquid Eyeshadow Long-Lasting Shimmer Eye Shadow with Vitamin C - Come Thru Coconut
- Price
- $8.68
- Rating
- 4.3/5
- Reviews
- 2,317
- Age
- 4y ago

SUMEITANG Sleek Silver Grey Shimmer Eyeshadow - Icy Metallic Finish for a Modern Smoky Eye Highly Pigmented & Blendable Formula for Evening Gothic & Costume Makeup
- Price
- $5.48
- Rating
- 4.1/5
- Reviews
- 125
- Age
- 8mo ago

e.l.f. Fine As Fleck Glitter Eyeshadow Long-Lasting Sheer Eye Makeup With A Shimmer Finish Soft Smooth Formula Vegan & Cruelty-Free Certified Platinum
- Price
- $6.74
- Rating
- 4.4/5
- Reviews
- 2,085
- Age
- 7mo ago

7V HOME BEAUTY Silver Eyeshadow Cream Blendable Smooth 2pcs Shimmer Silver Creamy Eyeshadow
- Price
- $3.98
- Rating
- 3.8/5
- Reviews
- 120
- Age
- 1y ago
Newest
by launch date
ColourPop Silver Lining Eyeshadow Palette - Cool Toned Silver Grey White & Black Eyeshadow Palette with Matte & Glitter Finishes - High-Pigment Smokey Eye Makeup with Longwear Formula (0.3 oz)
- Price
- $13.66
- Rating
- 4.4/5
- Reviews
- 4,529
- Age
- 3mo ago

e.l.f. Fine As Fleck Glitter Eyeshadow Long-Lasting Sheer Eye Makeup With A Shimmer Finish Soft Smooth Formula Vegan & Cruelty-Free Certified Platinum
- Price
- $6.74
- Rating
- 4.4/5
- Reviews
- 2,085
- Age
- 7mo ago

SUMEITANG Sleek Silver Grey Shimmer Eyeshadow - Icy Metallic Finish for a Modern Smoky Eye Highly Pigmented & Blendable Formula for Evening Gothic & Costume Makeup
- Price
- $5.48
- Rating
- 4.1/5
- Reviews
- 125
- Age
- 8mo ago

7V HOME BEAUTY Silver Eyeshadow Cream Blendable Smooth 2pcs Shimmer Silver Creamy Eyeshadow
- Price
- $3.98
- Rating
- 3.8/5
- Reviews
- 120
- Age
- 1y ago

BAISEN DIARY 9 Color Smokey Eyeshadow Palette - Highly Pigmented Matte & Glitter Shades Long-Lasting Waterproof & Blendable Black Silver Gray Eyeshadow Set for Sultry Glam (Reversal Star Smokey)
- Price
- $5.96
- Rating
- 4.3/5
- Reviews
- 1,262
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 rising
Sellers
85
Top-5 brand share
55%
Top 20: 94%
Top-5 click share
47%
Top 20: 87%
Open market
39%
- e.l.f.17%
- evpct11%
- Afflano9%
- ColourPop9%
- NYX PROFESSIONAL MAKEUP7%
- wet n wild6%
Demand
Silver Eyeshadow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Silver Eyeshadow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silver eyeshadow81K/yr
- silver glitter eyeshadow26K/yr
- silver eye shadow13K/yr
- silver eyeshadow palette12K/yr
- silver eye glitter6K/yr
- silver shimmer eyeshadow5K/yr
Reviews and returns
What reviews say buyers love and hate about Silver Eyeshadow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very happy with this color
Blue hued greys
barely pigmented i dont recommend
Terrible Product
Garbage
Average Quality
Too shiny
Too much sparkle
Not very sparkly we either
Colors are very small and no applicator
Difficult to apply
didnt apply easily
It takes forever to dry
takes a while to dry
Takes a while to dry
Love
Colors are cool
Beautiful colors
Beautiful shades
The formula is good
The variety is so nice
Decent quality
Very Shimmery
Lovely and strong shimmer
This was shimmery
Affordable
Worth the price
Good value
Nice eye shadows
It works perfectly so you don't have to toss out these beautiful long wearing eyeshadows
they are all beautiful on the mobile part of the eyelid
Return
1.8% Return rate 65% Fixable by listing
Not very happy with this color
Blue hued greys
barely pigmented i dont recommend
Too shiny
Too much sparkle
Not very sparkly we either
Smaller than I thought
It's a small little bottle
The tube is on the smaller size
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silver Eyeshadow questions
Answered from the same tracked data.









