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Silver Eyeshadow

Maybe

The top 5 brands take only 55% of clicks. But shoppers spend only $71K a year here, so Silver Eyeshadow is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$71K/yr142K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
47%top-5 click share · 26 brands · 85 sellers

Flapen Score

Silver Eyeshadow against its category

The dotted line is the Beauty & Personal Care average. Past it, Silver Eyeshadow is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Eyeshadow market on Amazon at a glance

Shoppers on Amazon United States searched for Silver Eyeshadow 142K times last year and spent an estimated $71K. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
6.1%
Market size, estimated
$71Ka year
Peak month
October2.6× the quietest month
Top search term
silver eyeshadow81K searches a year

02 · Price

A sale here is worth $8.26.

Listings sell for $8.26 on average, from $2.50 to $22.11. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $8.26 that is $826 to $2K a year per listing.

Average price
$8.26under the $15 to $100 sweet spot
Price range
$2.50–$22.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$826–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #140 within Eyes. It carries 6,437 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#140in Eyes
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
6,437per listing
Listings tracked
32

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Silver Eyeshadow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$11K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

85

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

47%

Top 20: 87%

Open market

39%

  • e.l.f.17%
  • evpct11%
  • Afflano9%
  • ColourPop9%
  • NYX PROFESSIONAL MAKEUP7%
  • wet n wild6%

Demand

Silver Eyeshadow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Silver Eyeshadow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silver eyeshadow81K/yr
  • silver glitter eyeshadow26K/yr
  • silver eye shadow13K/yr
  • silver eyeshadow palette12K/yr
  • silver eye glitter6K/yr
  • silver shimmer eyeshadow5K/yr

Reviews and returns

What reviews say buyers love and hate about Silver Eyeshadow

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color15%+0.85

Not very happy with this color

Blue hued greys

barely pigmented i dont recommend

Quality-Overall13%−0.21

Terrible Product

Garbage

Average Quality

Brightness/Shine/Glow6%−0.02

Too shiny

Too much sparkle

Not very sparkly we either

Ease Of Application6%−0.05

Colors are very small and no applicator

Difficult to apply

didnt apply easily

Moist/Dry4%−0.03

It takes forever to dry

takes a while to dry

Takes a while to dry

Love

Color37%+0.85

Colors are cool

Beautiful colors

Beautiful shades

Quality-Overall10%−0.21

The formula is good

The variety is so nice

Decent quality

Brightness/Shine/Glow9%−0.02

Very Shimmery

Lovely and strong shimmer

This was shimmery

Value For Money5%+0.93

Affordable

Worth the price

Good value

Eyelash Quality4%+0.91

Nice eye shadows

It works perfectly so you don't have to toss out these beautiful long wearing eyeshadows

they are all beautiful on the mobile part of the eyelid

Return

1.8% Return rate 65% Fixable by listing

Color38%▇▇▇▆▇█

Not very happy with this color

Blue hued greys

barely pigmented i dont recommend

Advertised Vs Actual Product12%▇▅▆█▆▅
Brightness/Shine/Glow9%▇▇▅▇▆█

Too shiny

Too much sparkle

Not very sparkly we either

Defective Material/Parts5%█▅▆▇█▅
Size-Overall5%█▅▆▇▆▇

Smaller than I thought

It's a small little bottle

The tube is on the smaller size

FAQ

Common Silver Eyeshadow questions

Answered from the same tracked data.