silver eyeliner
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay$1.33–$23.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Review moat
Bad6,990.46avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.96avg listing price — sweet spot $15–$100
Market size
Bad$41K$41K/yr · 60K searches
According to Flapen's Amazon United States niche tracking, silver eyeliner is a $41K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Oct. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
silver eyeliner market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $40K–$48K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #219
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 65%
- Out of stock
- 9.8%
- Avg brand age
- 62 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
62
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
22%
- NYX PROFESSIONAL MAKEUP43%
- wet n wild10%
- evpct9%
- Erinde6%
- ONarisae6%
- SHEGLAM5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.9×
Top silver eyeliner search terms
- silver eyeliner43K/yr
- silver glitter eyeliner6K/yr
- silver liquid eyeliner7K/yr
- silver eyeliner pencil4K/yr
Top silver eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NYX PROFESSIONAL MAKEUP Mechanical Eyeliner Pencil Silver
NYX PROFESSIONAL MAKEUP$7.234.4★25,719 rev
NYX PROFESSIONAL MAKEUP Epic Ink Glitz Liner Waterproof Metallic Liquid Eyeliner with Vegan Formula - Flashy Flare (Shimmer Light Grey)
NYX PROFESSIONAL MAKEUP$10.054.0★722 rev
wet n wild Chameleon Chrome Eyeliner Waterproof and Smudge-Proof Multichrome Color Shift Long-Lasting 18-Hour Wear Cruelty-Free & Vegan - Electric Prism
wet n wild$5.914.5★2,024 rev
evpct 1Pcs Silver Glitter Sparkling Liquid Eyeliner Metallic Shimmer Light Silver Eyeliner Liquid Eye Liner Eyeshadow Pencil Face Body Glitter Makeup Longwear Waterproof Fake Eyelashes Mascara
evpct$7.994.2★836 rev
NYX PROFESSIONAL MAKEUP Epic Wear Metallic Liquid Liner Long-Lasting Waterproof Eyeliner - Silver Metal
NYX PROFESSIONAL MAKEUP$11.174.4★14,911 rev
Newest
by launch dateevpct 1Pcs Silver Glitter Sparkling Liquid Eyeliner Metallic Shimmer Light Silver Eyeliner Liquid Eye Liner Eyeshadow Pencil Face Body Glitter Makeup Longwear Waterproof Fake Eyelashes Mascara
evpct$7.99836 rev
SHEGLAM Boldline Longwear Multi-Function Gel Liner-Silver
SHEGLAM$6.91108 rev
NYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 16 Silver Shock (Metallic Silver)
NYX PROFESSIONAL MAKEUP$12.36960 rev
L.A. Girl Glitter Liner Silver Sparkles G97915
L.A. Girl$6.6211 rev
NYX PROFESSIONAL MAKEUP Epic Ink Glitz Liner Waterproof Metallic Liquid Eyeliner with Vegan Formula - Flashy Flare (Shimmer Light Grey)
NYX PROFESSIONAL MAKEUP$10.05722 rev
Trending
90-day click momentumevpct 1Pcs Silver Glitter Sparkling Liquid Eyeliner Metallic Shimmer Light Silver Eyeliner Liquid Eye Liner Eyeshadow Pencil Face Body Glitter Makeup Longwear Waterproof Fake Eyelashes Mascara
evpct$7.994.2★
SHEGLAM Boldline Longwear Multi-Function Gel Liner-Silver
SHEGLAM$6.914.1★
L.A. Girl Glitter Liner Silver Sparkles G97915
L.A. Girl$6.624.5★
BANGFENG Ultra-Pigmented Silver Eyeliner delineador de ojos for Bold Goth-Inspired Looks Waterproof & Smudge-Proof Formula Long-Lasting & Intense Color for Dramatic and Smoky Eyes Makeup
BANGFENG$5.024.0★
NYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 16 Silver Shock (Metallic Silver)
NYX PROFESSIONAL MAKEUP$12.364.2★
What buyers say about silver eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“The color is bright”
“definitely worth price”
“These are very high quAlity”
“Love the shine”
“Easy application”
“Great eyeliner”
“As advertised”
“Creamy and glide on eyeshadow”
“Fairly durable,”
“Very easy to use”
What buyers complain about
“Color is unexpected”
“Breakable”
“They are almost dried up”
“Will not go on to even a dry waterline”
“smudge a ton”
“Not worth it”
“Horrible quality”
“It comes off real easily”
“As I opened each one, one of them looked like it was opened and taped back”
“This is not as shown at all”
Top return reasons
Common questions
- Is silver eyeliner profitable to sell on Amazon United States?
- The niche generates $41K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the silver eyeliner niche?
- 18 brands and 62 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in silver eyeliner?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.7%.
- When does demand for silver eyeliner peak?
- Demand peaks in Oct; the busiest month runs 2.9× the quietest.
- What does it cost to enter the silver eyeliner niche?
- Listings span $1.33–$23.71; the average listing price is $7.96 (sweet spot $15–$100). The average incumbent carries 6,990 reviews — the moat a new listing must climb.