Is silly george pop on lashes profitable to sell on Amazon United States?

The niche generates $178K/yr across 20 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the silly george pop on lashes niche?

6 brands and 8 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in silly george pop on lashes?

Top complaints mined from reviews: Adhesion/Stickiness, Eyelash Quality, Durability. The return rate is 1.3%.

When does demand for silly george pop on lashes peak?

Demand peaks in Jul–Aug; the busiest month runs 2.0× the quietest.

What does it cost to enter the silly george pop on lashes niche?

Listings span $9.30–$42.46; the average listing price is $27.44 (sweet spot $15–$100). The average incumbent carries 1,046 reviews — the moat a new listing must climb.

silly george pop on lashes

Worth a look

Shows beatable incumbent ratings (3.9★), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$27.44

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$9.30–$42.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,046.15

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$178K

$178K/yr · 120K searches

Growth

Bad-20.4%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, silly george pop on lashes is a $178K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 51/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

silly george pop on lashes market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $165K–$220K; units × avg price
Conversion rate: 5.4%
Avg BSR: #612
Page quality: 0%
Prime: 100%
Sponsored: 65%
Out of stock: 10.5%
Avg brand age: 24 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

Silly George49%
HANAKOKO39%
GAQQI6%
WONSIS2%
JIMIRE2%
La Maesii2%

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — -20.4% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.0×

Open Trend

Top silly george pop on lashes search terms

silly george pop on lashes52K/yr -2.3%6.6% conv.
hanakoko press on lashes52K/yr -32.6%2.2% conv.
press and go lashes5K/yr -20.5%0.6% conv.
pop on lashes5K/yr -36.9%2.9% conv.
pre bonded lash clusters2K/yr -14.2%1.4% conv.
ienvy press and go lashes2K/yr -38.4%0.4% conv.
pre bonded lashes543/yr -32.8%0.0% conv.
lashview self adhesive cluster lashes65/yr +350.0%0.0% conv.

All search terms

Top silly george pop on lashes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hanakoko Self Adhesive Lash Clusters Press-on Lashes No Glue Lash Extension DIY Lash Reusable Glue-free Magnets-free Easy Removal 10-13mm Lashes Kit (JM-Tassel)

HANAKOKO$23.783.8★92 rev

Silly George Pop-On Lashes - DIY 1-Step Pre-Glued Faux Eyelash Clusters Natural Look Extensions Black - Blush 5-7 Pair Set Pack of 60 Clusters

Silly George$42.333.8★545 rev

Silly George Single-Size Pop-On Lashes - DIY 1-Step Pre-Glued Faux Eyelash Cluster Kit Natural Look Extensions Pack of 24 Individual Clusters Black - Rosy 10mm

Silly George$21.764.1★161 rev

Silly George Pop-On Lashes - DIY 1-Step Pre-Glued Faux Eyelash Clusters Natural Look Extensions Black - Flutter 5-7 Pair Set Pack of 60 Clusters

Silly George$42.433.8★545 rev

Silly George Pop-On Lashes - DIY 1-Step Pre-Glued Faux Eyelash Clusters Natural Look Extensions Black - Rosy 5-7 Pair Set Pack of 60 Clusters

Silly George$42.263.8★545 rev

Newest

by launch date

La Maesii Self Adhesive Eyelashes No Glue Clear Band Eyelashes Natural Individual Press On Lashes 10-14mm Wispy Clear Band Self Adhesive Lash Clusters Kit with Eyelash TweezersKit-133

La Maesii$19.22111 rev

3mo ago

Silly George Single-Size Pop-On Lashes - DIY 1-Step Pre-Glued Faux Eyelash Cluster Kit Natural Look Extensions Pack of 24 Individual Clusters Black - Blush 8mm

Silly George$21.76161 rev

5mo ago

Hanakoko 10 full rows of premium self-adhesive lashes Clusters Press-on Lashes No Glue Lash Extension DIY Lash Reusable Glue-free Magnets-free Easy Removal 10-13mm Lashes Kit (Fluff (Luxe Version))

HANAKOKO$29.715 rev

8mo ago

Hanakoko Self Adhesive Lash Clusters Press-on Lashes No Glue Lash Extension DIY Lash Reusable Glue-free Magnets-free Easy Removal 10-13mm Lashes Kit (Whisper)

HANAKOKO$22.7434 rev

8mo ago

Silly George Pop-On 75 Strip Lash Soft & Natural 3/4 Press-On Underlash Strips (3 Pair Set Bionic Silk Pre-Glued Faux Lashes with Clear Band Sunrise

Silly George$34.5041 rev

10mo ago

What buyers say about silly george pop on lashes

What buyers praise and complain about, mined from review topics.

What buyers love

Eyelash Quality27%

“Beautiful and comfortable everyday lash”

Ease Of Use13%

“Easy to use”

Adhesion/Stickiness10%

“Easy to stick”

Ease Of Application9%

“Application is quick”

Quality-Overall5%

“Good quality”

Value For Money4%

“Its worth the money”

Color3%

“it looks natural”

Durability3%

“feel durable”

Weight Light3%

“I love this lashe are so cute and lightweight absolutely stunning and the package bring a lot so is easy to use it and get it”

Comfort-Overall3%

“comfortable”

What buyers complain about

Adhesion/Stickiness23%

“Doesn't stick well”

Eyelash Quality12%

“Woke up to lashes looking wonky”

Durability6%

“they came off”

Quality-Overall6%

“I expected much better quality control”

Ease Of Use5%

“the glue makes them difficult to use”

Value For Money5%

“Not worth the price”

Ease Of Application3%

“uneven when applied”

Advertised Vs Actual Product2%

“Not as advertised”

Allergies2%

“Allergic”

Functionality-Overall2%

“Dont work”

Top return reasons

Adhesion/Stickiness40%

Eyelash Quality13%

Advertised Vs Actual Product12%

Size-Overall6%

Functionality-Overall5%

Quality-Overall3%

Defective Material/Parts3%

Shape/Style2%

Color2%

Durability2%

Common questions

Is silly george pop on lashes profitable to sell on Amazon United States?: The niche generates $178K/yr across 20 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the silly george pop on lashes niche?: 6 brands and 8 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in silly george pop on lashes?: Top complaints mined from reviews: Adhesion/Stickiness, Eyelash Quality, Durability. The return rate is 1.3%.
When does demand for silly george pop on lashes peak?: Demand peaks in Jul–Aug; the busiest month runs 2.0× the quietest.
What does it cost to enter the silly george pop on lashes niche?: Listings span $9.30–$42.46; the average listing price is $27.44 (sweet spot $15–$100). The average incumbent carries 1,046 reviews — the moat a new listing must climb.