Silk Turban

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.

Searches, last 12 months

299K

Growth, 90 days vs prior 90

-1.4%

Conversion, latest week

2.1%

Market size, estimated

$271Ka year

Peak month

May2.1× the quietest month

Top search term

blissy bonnet68K searches a year

Listings sell for $42.78 on average, from $9.54 to $109.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $42.78 that is $4K to $11K a year per listing.

Average price

$42.78inside the $15 to $100 sweet spot

Price range

$9.54–$109.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$4K–$11K

Returns

2.4%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #292 within Hair Bonnets. It carries 2,913 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

14.3%

Average rank

#292in Hair Bonnets

Average rating

4.05 starsAmazon United States average 4.42 stars

Average reviews

2,913per listing

Listings tracked

36

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

3Amazon's first-year sales bar

Average brand age

38 months