Silk Sleep Scrunchie

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

70K

Growth, 90 days vs prior 90

-33.0%

Conversion, latest week

4.3%

Market size, estimated

$36Ka year

Top search term

pillow scrunchie27K searches a year

Listings sell for $11.83 on average, from $7.21 to $22.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $11.83 that is $6K to $9K a year per listing.

Average price

$11.83under the $15 to $100 sweet spot

Price range

$7.21–$22.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

1.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #416 within Elastics & Ties. It carries 23,932 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#416in Elastics & Ties

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

23,932per listing

Listings tracked

11

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

31 months