Silk Scrunchies

Shoppers searched for this 846K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

846K

Growth, 90 days vs prior 90

-6.5%

Conversion, latest week

8.2%

Market size, estimated

$1.7Ma year

Peak month

December1.9× the quietest month

Top search term

silk hair ties505K searches a year

Listings sell for $24.14 on average, from $5.03 to $109.34. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $24.14 that is $36K to $48K a year per listing.

Average price

$24.14inside the $15 to $100 sweet spot

Price range

$5.03–$109.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$36K–$48K

Returns

1.2%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #182 within Elastics & Ties. It carries 9,860 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#182in Elastics & Ties

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

9,860per listing

Listings tracked

38

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months