silk scrunchies
Worth a lookShows a sweet-spot price point ($24.14 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$24.14avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great$1.7M$1.7M/yr · 846K searches
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Great$5.03–$109.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Review moat
Bad9,860.37avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, silk scrunchies is a $1.7M/yr Amazon United States market (846K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
silk scrunchies market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- $1.4M–$1.9M
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #182
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
405
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
46%
Top 20: 83%
Open market
17%
- SLIP34%
- Kitsch21%
- SEMRUE9%
- DEMAZALO8%
- Ivyu6%
- OLESILK4%
- Open — no brand owns it (12 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 1.9×
Top silk scrunchies search terms
- silk hair ties505K/yr
- slip hair ties116K/yr
- slip scrunchies52K/yr
- silk hair tie28K/yr
- silk scrunchies for hair sleep16K/yr
- slip silk scrunchies20K/yr
- slip hair ties for women21K/yr
- slip silk16K/yr
- slip hair9K/yr
- silk hair ties for sleeping8K/yr
Top silk scrunchies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SLIP Amazon Exclusive Skinny Scrunchies: Anti-Crease Anti-Breakage Slipsilk Design Protects Delicate Hair | Includes 3 Pure Silk Scrunchies Basics
SLIP$24.954.7★498 rev
Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories - Eucalyptus 6pcs
Kitsch$9.124.6★52,229 rev
SEMRUE 22 Momme 100% Pure Mulberry Silk Scrunchies (4 PCS) - Small Hair Elastics and Ties for Women Sleep Hair Care No Damage Black
SEMRUE$8.794.7★854 rev
6Pcs Silk Hair Ties 100% Pure Mulberry Silk Scrunchies for Women Girls
DEMAZALO$9.374.7★1,274 rev
Kitsch Satin Scrunchies for Women - No Crease Frizz Control | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories College Essentials - Black 5pcs
Kitsch$7.214.6★52,229 rev
Newest
by launch date
Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts
SEVEN STYLE$5.9169,911 rev
Yanibest 8 Pcs Satin Scrunchies - Silk Scrunchies Ponytail Holders Soft Satin Hair Ties No Damage Hair Accessories for Women
YANIBEST$9.56529 rev
SLIP Amazon Exclusive Skinny Scrunchies: Anti-Crease Anti-Breakage Slipsilk Design Protects Delicate Hair | Includes 3 Pure Silk Scrunchies Basics
SLIP$24.95498 rev
SLIP Silk Hair Ties Skinny Scrunchies No Damage No Crease Anti-Breakage | 100% Mulberry Silk | All Hair Types | Made with Proprietary Slipsilk | Set of 3 Amazon Exclusive Sea
SLIP$24.75498 rev
Mulberry Silk Scrunchies 4 Pack - Non Slip Black Small Thin Silk Scrunchies for Women Sleepy Ties for Thick Hair
Kafteri$6.79336 rev
Trending
90-day click momentum
SLIP Pure Silk Turban - Pink | 100% Mulberry Silk Ultra Soft & Gentle on Hair Prevents Breakage & Frizz | Stylish Hair Accessory for Nighttime & Travel | Adjustable Fit Luxurious Comfort
SLIP$94.334.1★
Yanibest 8 Pcs Satin Scrunchies - Silk Scrunchies Ponytail Holders Soft Satin Hair Ties No Damage Hair Accessories for Women
YANIBEST$9.564.8★
16 Scrunchies for Women - Satin Hair Ties and Bands Big Ponytail Holders for Thick Curly Hair Cute No-Crease Pony Tails No Damage
Ivyu$8.034.7★
Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts
SEVEN STYLE$5.914.7★
Kitsch Satin Scrunchies for Women - No Crease Hair Ties for Girls | Scrunchies For All Hair Types and Textures Perfect for Day or Night | Ideal Gifts for Women - 6 Pcs Terracotta
Kitsch$9.114.6★
What buyers say about silk scrunchies
What buyers praise and complain about, mined from review topics.What buyers love
“Good variety”
“They are smooth”
“Cute colors”
“Money well spent”
“Nice stretch”
“Perfect for fine hair”
“So comfortable”
“Excellent hair accessory”
“they are holding up well”
“Exactly as shown”
What buyers complain about
“No elasticity”
“Too tight”
“Low quality”
“Pulls my hair out”
“broke very easily”
“To be honest the material wasnt I expected”
“NOT WORTH THE PRICE”
“Not great for hair that isn't thick”
“the band is a little bit thicker”
“Not very soft”
Top return reasons
Common questions
- Is silk scrunchies profitable to sell on Amazon United States?
- The niche generates $1.7M/yr across 38 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (61/100).
- How competitive is the silk scrunchies niche?
- 18 brands and 405 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in silk scrunchies?
- Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Size-Overall, Quality-Overall. The return rate is 1.2%.
- When does demand for silk scrunchies peak?
- Demand peaks in Jul–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the silk scrunchies niche?
- Listings span $5.03–$109.34; the average listing price is $24.14 (sweet spot $15–$100). The average incumbent carries 9,860 reviews — the moat a new listing must climb.