Silk Press Kit

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

64K

Growth, 90 days vs prior 90

-21.6%

Conversion, latest week

2.1%

Market size, estimated

$24Ka year

Peak month

November1.8× the quietest month

Top search term

design essentials heat protectant17K searches a year

Listings sell for $17.31 on average, from $7.40 to $36.52. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $17.31 that is $0 to $2K a year per listing.

Average price

$17.31inside the $15 to $100 sweet spot

Price range

$7.40–$36.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.9%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #618 within Conditioners. It carries 9,018 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#618in Conditioners

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

9,018per listing

Listings tracked

14

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

68 months