Silk Press Hair Products for Natural Hair

Shoppers searched for this 648K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $895K a year.

Searches, last 12 months

648K

Growth, 90 days vs prior 90

-15.4%

Conversion, latest week

8.4%

Market size, estimated

$895Ka year

Peak month

October1.9× the quietest month

Top search term

chi silk infusion150K searches a year

Listings sell for $16.37 on average, from $6.42 to $50.62. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $16.37 that is $33K to $41K a year per listing.

Average price

$16.37inside the $15 to $100 sweet spot

Price range

$6.42–$50.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$33K–$41K

Returns

0.6%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Hair Masks. It carries 28,755 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#96in Hair Masks

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

28,755per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

67 months