silk hair ties for women
Worth a lookShows low returns (1.3%), but a deep review moat (6,903 avg reviews) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$5.03–$56.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.87avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$97K$97K/yr · 126K searches
Review moat
Bad6,903.16avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, silk hair ties for women is a $97K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
silk hair ties for women market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $95K–$127K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #237
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 2.4%
- Avg brand age
- 33 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
32
Top-5 brand share
59%
Top 20: 98%
Top-5 click share
41%
Top 20: 76%
Open market
34%
- DEMAZALO16%
- BLISSY13%
- OLESILK12%
- Kitsch11%
- LULUSILK8%
- SEMRUE8%
Demand
Weekly Amazon search volume, last 30 weeks — +3.8% search growth over the last 90 days.Top silk hair ties for women search terms
- mulberry silk scrunchies31K/yr
- silk hair ties for thin hair9K/yr
- mulberry silk hair ties9K/yr
- silk hairties11K/yr
- blissy scrunchies6K/yr
- 100% silk scrunchies6K/yr
- blissy hair ties4K/yr
- real silk scrunchies4K/yr
- mulberry silk scrunchie4K/yr
- silk hair scrunchies for sleeping4K/yr
Top silk hair ties for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
6Pcs Silk Hair Ties 100% Pure Mulberry Silk Scrunchies for Women Girls
DEMAZALO$9.374.7★1,274 rev
SEMRUE 22 Momme 100% Pure Mulberry Silk Scrunchies (4 PCS) - Small Hair Elastics and Ties for Women Sleep Hair Care No Damage Black
SEMRUE$8.794.7★854 rev
LULUSILK Silk Scrunchies for Hair Sleep 100% Real Mulberry Silk No Damage Hair Ties for Women and Girls Classic Black Pack of 3
LULUSILK$9.804.6★654 rev
4 Pack 100% Mulberry Silk Scrunchies for Hair Sleep No Damag Frizz Control Stylish Silk Hair Scrunchies Small Gifts for Women
obeoby$9.344.4★580 rev
OLESILK 100% Mulberry Silk-Scrunchies for Hair Sleep Women Grils Silk Hair Ties for Frizz & Breakage Curly Hair No Damage Elastics Ponytail Holder 3 Pack
OLESILK$9.884.6★1,409 rev
Newest
by launch date
Feivea Silk Hair Ties 6Pcs 22 Momme Pure 100% Mulberry Silk Scrunchies for Women No Damage Silk Scrunchies for Hair Black
Feivea$9.6370 rev
Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts
SEVEN STYLE$5.9169,911 rev
6PCS 100% Mulberry Silk Scrunchies Set 2 Large and 4 Thin Silk Hair Ties for Women No Damage Hair Accessories Black Pink Champagne
NatureKess$13.2066 rev
SLIP Amazon Exclusive Skinny Scrunchies: Anti-Crease Anti-Breakage Slipsilk Design Protects Delicate Hair | Includes 3 Pure Silk Scrunchies Basics
SLIP$24.95498 rev
5Pcs Mulberry Silk Hair Ties Silk Hair Scrunchies for Frizz & Breakage Prevention No Damage Elastic Ponytail Holders Funny Gifts for Girlfriend Her Mon Grandma Daughter
PTSHOW$5.24327 rev
Trending
90-day click momentum
Blissy Silk Scrunchies (3 Pack) - 100% Pure Mulberry Silk - 22 Momme 6A High-Grade Fibers Scrunchie for Straight & Curly Hair - Preventing Breakage Tangling & Creasing (Rose Skinny)
BLISSY$28.784.6★
Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts
SEVEN STYLE$5.914.7★
OLESILK 100% Mulberry Silk-Scrunchies for Hair Sleep Women Grils Silk Hair Ties for Frizz & Breakage Curly Hair No Damage Elastics Ponytail Holder 3 Pack
OLESILK$9.954.6★
Feivea Silk Hair Ties 6Pcs 22 Momme Pure 100% Mulberry Silk Scrunchies for Women No Damage Silk Scrunchies for Hair Black
Feivea$9.634.6★
Blissy Silk Scrunchies (3 Pack) - 100% Pure Mulberry Silk - 22 Momme 6A High-Grade Fibers Scrunchie for Straight & Curly Hair - Preventing Breakage Tangling & Creasing (Silver Regular)
BLISSY$27.554.6★
What buyers say about silk hair ties for women
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Very soft and fluffy”
“Good for hair”
“So comfortable”
“They have good elasticity”
“Cute colors”
“Awesome price”
“Great hair accessory”
“Exactly as shown”
“they are holding up well”
What buyers complain about
“No elasticity”
“Too tight”
“they fall out”
“the quality is different”
“Will not pull at your hair”
“Does not take my hair out”
“It feels like its another material”
“NOT WORTH THE PRICE”
“Not great for long thick hair”
“the band is a little bit thicker”
Top return reasons
Common questions
- Is silk hair ties for women profitable to sell on Amazon United States?
- The niche generates $97K/yr across 45 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the silk hair ties for women niche?
- 23 brands and 32 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in silk hair ties for women?
- Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Size-Overall, Durability. The return rate is 1.3%.
- What does it cost to enter the silk hair ties for women niche?
- Listings span $5.03–$56.98; the average listing price is $15.87 (sweet spot $15–$100). The average incumbent carries 6,903 reviews — the moat a new listing must climb.