Silk Bonnet for Sleeping

Shoppers searched for this 14.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.6M a year.

Searches, last 12 months

14.4M

Growth, 90 days vs prior 90

-21.9%

Conversion, latest week

4.2%

Market size, estimated

$7.6Ma year

Peak month

January1.6× the quietest month

Top search term

bonnet3.2M searches a year

Listings sell for $12.56 on average, from $5.58 to $28.23. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 25,000 to 30,000 of them. At $12.56 that is $314K to $377K a year per listing.

Average price

$12.56under the $15 to $100 sweet spot

Price range

$5.58–$28.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

25,000–30,000

Revenue per listing a year

$314K–$377K

Returns

2.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #18 within Hair Bonnets. It carries 9,804 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#18in Hair Bonnets

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

9,804per listing

Listings tracked

26

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months