Silk

Shoppers searched for this 536K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $274K a year.

Searches, last 12 months

536K

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

2.9%

Market size, estimated

$274Ka year

Peak month

January1.4× the quietest month

Top search term

silk366K searches a year

Listings sell for $17.76 on average, from $3.26 to $92.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $17.76 that is $2K to $4K a year per listing.

Average price

$17.76inside the $15 to $100 sweet spot

Price range

$3.26–$92.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.1%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #261 within Hair Bonnets. It carries 7,075 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#261in Hair Bonnets

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

7,075per listing

Listings tracked

37

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

47 months