Silicone Mat for Hair Tools

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months

294K

Growth, 90 days vs prior 90

-2.4%

Conversion, latest week

6.8%

Market size, estimated

$159Ka year

Peak month

December2.5× the quietest month

Top search term

silicone mat for hair tools38K searches a year

Listings sell for $7.93 on average, from $4.51 to $9.77. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $7.93 that is $6K to $8K a year per listing.

Average price

$7.93under the $15 to $100 sweet spot

Price range

$4.51–$9.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$6K–$8K

Returns

1.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #216 within Irons. It carries 3,356 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#216in Irons

Average rating

4.76 starsAmazon United States average 4.42 stars

Average reviews

3,356per listing

Listings tracked

19

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months