Silicone Makeup Applicator

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

88K

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

6.9%

Market size, estimated

$43Ka year

Peak month

January1.3× the quietest month

Top search term

silicone makeup applicator31K searches a year

Listings sell for $7.17 on average, from $3.14 to $20.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $7.17 that is $717 to $2K a year per listing.

Average price

$7.17under the $15 to $100 sweet spot

Price range

$3.14–$20.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$717–$2K

Returns

0.8%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #192 within Makeup Brushes & Tools. It carries 1,106 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

8.1%

Average rank

#192in Makeup Brushes & Tools

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

1,106per listing

Listings tracked

33

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months