Silicone Hair Tie

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

92K

Growth, 90 days vs prior 90

+21.6%

Conversion, latest week

5.7%

Market size, estimated

$37Ka year

Peak month

December1.7× the quietest month

Top search term

silicone hair ties21K searches a year

Listings sell for $6.97 on average, from $3.28 to $13.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $6.97 that is $0 to $697 a year per listing.

Average price

$6.97under the $15 to $100 sweet spot

Price range

$3.28–$13.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$697

Returns

0.4%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #710 within Elastics & Ties. It carries 6,307 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

98%

Out of stock, average day

4.1%

Average rank

#710in Elastics & Ties

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

6,307per listing

Listings tracked

45

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

45 months