silicone hair tie
Skip itPrices mostly outside the sweet spot ($3.28–$13.12) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Good+21.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,306.91avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.97avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$37K$37K/yr · 92K searches
Price range
Bad$3.28–$13.12cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, silicone hair tie is a $37K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
silicone hair tie market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $42K–$56K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #710
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 58%
- Out of stock
- 4.1%
- Avg brand age
- 45 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
11 flat
Sellers
112
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
37%
Top 20: 75%
Open market
4%
- Scunci57%
- Conair14%
- GOODY10%
- Mia7%
- PENTA ANGEL5%
- Hotop2%
- Open — no brand owns it (5 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top silicone hair tie search terms
- silicone hair ties21K/yr
- scunci scrunchies20K/yr
- scunci no slip grip hair ties7K/yr
- silicone hair bands8K/yr
- scunci hair bands6K/yr
- scunci thick hair ties7K/yr
- scunci no damage hair ties5K/yr
- scunci elastic hair ties4K/yr
- scrunci5K/yr
- scunci hair4K/yr
Top silicone hair tie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scunci Black Gel Elastics No-Slip Grip Strong Hold-Ponytailers 14 Pcs per Pack (3-Pack)
Scunci$9.404.7★4,260 rev
Scunci Black Gel Elastics No Slip Grip Strong Hold-Ponytailers 14 Count (Pack of 1)
Scunci$5.764.7★4,260 rev
Scunci Thick Hair Black Elastics All day strong hold No-Damage 5mm thickness 24-Pieces per pack (2-Pack)
Scunci$7.814.6★1,534 rev
Scnci The Original Waffle Knit No-Damage Scrunchies
Conair$10.464.6★5,005 rev
Scunci Value Pack No Damage Scrunchies - 10 Pcs.
Scunci$5.514.6★1,985 rev
Newest
by launch date
Penta Angel Silicone Jelly Hair Tie Bracelet 60Pcs Adult Size Retro Solid Neon 80s Style Costume Wrist Band Elastics for Men Women Party Favors (60)
PENTA ANGEL$6.77396 rev
Scunci by Conair Hair Ties - Clear Elastics - Hair Accessories for Women - Black Clear & Multi-color - 2000 Count
Conair$7.3716,908 rev
Goody Ouchless Forever Polyband Hair Ties 150 Ct Clear Elastic Bands Easy Glide Ultra-Strong Hold Styling Accessories for Women & Men Secure Hold Ridge Design All Hair Types
GOODY$3.754,853 rev
scunci 6 pcs scrunchies Black Gray White 33459
Scunci$7.4883 rev
Hotop 100 Pcs 80s Multicolor Silicone Jelly Rubber Bracelets Hair Ties Women Mixed Style Random Color
Hotop$9.281,069 rev
Trending
90-day click momentum
Scunci Black Elastic Hair Bands 0.3 Oz
Scunci$7.703.6★
Penta Angel Silicone Jelly Hair Tie Bracelet 60Pcs Adult Size Retro Solid Neon 80s Style Costume Wrist Band Elastics for Men Women Party Favors (60)
PENTA ANGEL$6.774.6★
Mia Silkies Silicone Hair Elastics In Convenient Zippered Reusable Pouch Hair Ties for Women Teens Athletes Girls - Translucent Black 10pcs
Mia$8.964.5★
Goody Ouchless Forever Polyband Hair Ties 150 Ct Clear Elastic Bands Easy Glide Ultra-Strong Hold Styling Accessories for Women & Men Secure Hold Ridge Design All Hair Types
GOODY$3.754.3★
Scunci Black Gel Elastics No-Slip Grip Strong Hold-Ponytailers 14 Pcs per Pack (3-Pack)
Scunci$9.404.7★
What buyers say about silicone hair tie
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, as described and arrived quickly”
“Good value for money”
“Stays all day”
“Nice and stretchy”
“Perfect for my hair”
“Exactly what I ordered”
“They are perfect to hold my unruly curls”
“Cute colors”
“Easy off”
“Working ok”
What buyers complain about
“No stretch”
“break after a few uses”
“Smaller than expected”
“Awful quality”
“Not thick hair friendly”
“it was pulling out hair”
“The plastic is thinner”
“White is actually off pink”
“Not very strong”
“Could have been a little cheaper”
Top return reasons
Common questions
- Is silicone hair tie profitable to sell on Amazon United States?
- The niche generates $37K/yr across 45 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +21.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the silicone hair tie niche?
- 11 brands and 112 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in silicone hair tie?
- Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Durability, Size-Overall. The return rate is 0.4%.
- When does demand for silicone hair tie peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the silicone hair tie niche?
- Listings span $3.28–$13.12; the average listing price is $6.97 (sweet spot $15–$100). The average incumbent carries 6,307 reviews — the moat a new listing must climb.