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Silicone Containers

Fail

Shoppers spend an estimated $69K a year here, so Silicone Containers is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$69K/yr142K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
28%top-5 click share · 36 brands · 45 sellers

Flapen Score

Silicone Containers against its category

The dotted line is the Beauty & Personal Care average. Past it, Silicone Containers is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Containers market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Containers 142K times last year and spent an estimated $69K. The top 5 brands take 55% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
3.6%
Market size, estimated
$69Ka year
Peak month
August1.4× the quietest month
Top search term
silicone dab container21K searches a year

02 · Price

A sale here is worth $13.55.

Listings sell for $13.55 on average, from $4.93 to $37.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.55 that is $0 to $1K a year per listing.

Average price
$13.55under the $15 to $100 sweet spot
Price range
$4.93–$37.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #1,530 within Refillable Containers. It carries 604 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#1,530in Refillable Containers
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
604per listing
Listings tracked
76

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Silicone Containers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

45

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

28%

Top 20: 64%

Open market

39%

  • Brand 125%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Silicone Containers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Silicone Containers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone dab container21K/yr
  • silicone wax container19K/yr
  • wax containers for dabs16K/yr
  • silicone jar14K/yr
  • silicone containers for wax15K/yr
  • small silicone containers with lids10K/yr
  • wax containers9K/yr
  • silicone jars8K/yr
  • silicone pucks for dabs7K/yr
  • wax container5K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Containers

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Container is bigger than expected”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Silicone Containers questions

Answered from the same tracked data.