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Silicone Body Scrubber

Pass

Silicone Body Scrubber scores 65 out of 100, a Pass. Shoppers spend $4.5M a year here, demand is soft, at -7.3% this quarter, and returns run at 0.6% of orders.

Flapen Score
65
65 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 48
Market size
$4.5M/yr5.3M searches / yr
90-day growth
-7.3%search demand this quarter
Competition
44%top-5 click share · 32 brands · 179 sellers

Flapen Score

Silicone Body Scrubber against its category

The dotted line is the Beauty & Personal Care average. Past it, Silicone Body Scrubber is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Body Scrubber market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Body Scrubber 5.3M times last year and spent an estimated $4.5M. The top 5 brands take 53% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.5M a year.

Searches, last 12 months
5.3M
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
7.7%
Market size, estimated
$4.5Ma year
Peak month
January1.5× the quietest month
Top search term
silicone body scrubber1.7M searches a year

02 · Price

A sale here is worth $10.93.

Listings sell for $10.93 on average, from $5.26 to $28.79. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $10.93 that is $109K to $137K a year per listing.

Average price
$10.93under the $15 to $100 sweet spot
Price range
$5.26–$28.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
10,000–12,500
Revenue per listing a year
$109K–$137K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Bath & Bathing Accessories. It carries 9,947 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Bath & Bathing Accessories
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
9,947per listing
Listings tracked
45

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Silicone Body Scrubber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$178K$357K$535K$713K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

179

Top-5 brand share

53%

Top 20: 88%

Top-5 click share

44%

Top 20: 75%

Open market

42%

  • INNERNEED18%
  • Bsofing11%
  • canroom10%
  • Avilana7%
  • Manmihealth6%
  • VWMYQ5%

Demand

Silicone Body Scrubber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Silicone Body Scrubber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone body scrubber1.7M/yr
  • body scrubber1.6M/yr
  • silicone loofah273K/yr
  • silicone scrubber212K/yr
  • shower scrubber for body237K/yr
  • shower scrub157K/yr
  • shower body scrubber125K/yr
  • silicone shower scrubber122K/yr
  • bath scrubber for body150K/yr
  • body scrubber for men135K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Body Scrubber

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability8%−0.05

Breaks apart

FALLS APART

Broke within a month

Size-Overall8%−0.05

Too large

Kind of small

Too short

Lather8%−0.07

No Lather

Doesnt hold a lather

Doesn't lather

Hard Feel7%−0.06

Hard as a rock

Way too rough

Too stiff

Ease Of Cleaning7%+0.21

Would not clean off

can be hard to clean sometimes

Not a great way to get clean

Love

Quality-Overall14%+0.59

Amazing quality

A quality product and reasonable price

The build quality is solid

Soft Feel13%

Excellent quality and soft

Soft to the touch

Soft skin

Ease Of Cleaning10%+0.21

Cleans Really well

Cleans great

Cleans amazingly

Value For Money7%+0.39

Great Value

Great deal

Excellent value

Cleansing6%+0.43

Squeaky clean

easy to clean

Cleans well

Return

0.6% Return rate 38% Fixable by listing

Size-Overall17%█▇▇▇█▇

Too large

Kind of small

Too short

Advertised Vs Actual Product11%▇▇▇█▆▇
Material Quality9%▆█▇█▇▆
Hard Feel8%▇█▇█▆▇

Hard as a rock

Way too rough

Too stiff

Defective Material/Parts7%▇█▆▆▇▆

FAQ

Common Silicone Body Scrubber questions

Answered from the same tracked data.