Silicone Body Scrubber
PassSilicone Body Scrubber scores 65 out of 100, a Pass. Shoppers spend an estimated $4.5M a year here, demand is soft, at -7.3% this quarter, and an estimated 0.6% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 4865
- Market size
- $4.5M/yr5.3M searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 44%top-5 click share · 32 brands · 179 sellers
Flapen Score
Silicone Body Scrubber against its category
The dotted line is the Beauty & Personal Care average. Past it, Silicone Body Scrubber is stronger. Inside it, weaker.
Market
The Silicone Body Scrubber market on Amazon at a glance
Shoppers on Amazon United States searched for Silicone Body Scrubber 5.3M times last year and spent an estimated $4.5M. The top 5 brands take 53% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.5M a year.
- Searches, last 12 months
- 5.3M
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $4.5Ma year
- Peak month
- January1.5× the quietest month
- Top search term
- silicone body scrubber1.7M searches a year
02 · Price
A sale here is worth $10.93.
Listings sell for $10.93 on average, from $5.26 to $28.79. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $10.93 that is $109K to $137K a year per listing.
- Average price
- $10.93under the $15 to $100 sweet spot
- Price range
- $5.26–$28.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $109K–$137K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Bath & Bathing Accessories. It carries 9,947 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Bath & Bathing Accessories
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 9,947per listing
- Listings tracked
- 45
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Silicone Body Scrubber products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
32 rising
Sellers
179
Top-5 brand share
53%
Top 20: 88%
Top-5 click share
44%
Top 20: 75%
Open market
42%
- Brand 118%
- Brand 211%
- Brand 310%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Silicone Body Scrubber search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Silicone Body Scrubber search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silicone body scrubber1.7M/yr
- body scrubber1.6M/yr
- silicone loofah273K/yr
- silicone scrubber212K/yr
- shower scrubber for body237K/yr
- shower scrub157K/yr
- shower body scrubber125K/yr
- silicone shower scrubber122K/yr
- bath scrubber for body150K/yr
- body scrubber for men135K/yr
Reviews and returns
What reviews say buyers love and hate about Silicone Body Scrubber
We read the reviews and the return reasons for every product selling here.
“Breaks apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silicone Body Scrubber questions
Answered from the same tracked data.