Is silicone body scrubber profitable to sell on Amazon United States?

The niche generates $4.5M/yr across 45 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (65/100).

How competitive is the silicone body scrubber niche?

32 brands and 179 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in silicone body scrubber?

Top complaints mined from reviews: Durability, Size-Overall, Lather. The return rate is 0.6%.

When does demand for silicone body scrubber peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the silicone body scrubber niche?

Listings span $5.26–$28.79; the average listing price is $10.93 (sweet spot $15–$100). The average incumbent carries 9,947 reviews — the moat a new listing must climb.

silicone body scrubber

Worth a look

Shows a $4.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$4.5M

$4.5M/yr · 5.3M searches

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.26–$28.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.93

avg listing price — sweet spot $15–$100

Review moat

Bad9,947.38

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, silicone body scrubber is a $4.5M/yr Amazon United States market (5.3M searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 65/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

silicone body scrubber market data

Units sold / yr: 300K–400K; avg 10,000–12,500/product
Revenue / yr: $3.3M–$4.4M; units × avg price
Conversion rate: 7.7%
Avg BSR: #32
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

32 rising

Sellers

179

Top-5 brand share

53%

Top 20: 88%

Top-5 click share

44%

Top 20: 75%

Open market

42%

INNERNEED18%
Bsofing11%
canroom10%
Avilana7%
Manmihealth6%
VWMYQ5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top silicone body scrubber search terms

silicone body scrubber1.7M/yr -12.9%6.1% conv.
body scrubber1.6M/yr +1.4%4.0% conv.
silicone loofah273K/yr -21.6%6.7% conv.
silicone scrubber212K/yr -6.5%5.1% conv.
shower scrubber for body237K/yr -17.3%4.8% conv.
shower scrub157K/yr +11.7%4.1% conv.
shower body scrubber125K/yr +4.5%4.1% conv.
silicone shower scrubber122K/yr +3.1%5.8% conv.
bath scrubber for body150K/yr -24.8%3.3% conv.
body scrubber for men135K/yr -16.7%5.5% conv.

All search terms

Top silicone body scrubber products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

INNERNEED Food-Grade Soft Silicone Body Scrubber Shower Brush Handheld Cleansing Skin Brush Gentle Exfoliating and Lather Well (Black)

INNERNEED$6.114.5★15,010 rev

Soft Silicone Body Scrubber 2 PCS Silicone Body Shower Silicone Loofah 2 in 1 Bath and Shampoo Brush Body Scrubber Shower Cleaning Exfoliating Use for Sensitive Skin Lather Well(Black and Pink)

Bsofing$8.424.6★1,897 rev

Canroom Silicone Body Scrubber - Zinc Infused-Highly Elastic Bristles Exfoliating Body Scrubber for Shower Body Cellulite Reduction Blood Circulation- Black

canroom$9.464.5★1,731 rev

Sud Scrub Antimicrobial Silicone Body Scrubber Exfoliating Body Brush for Sensitive Skin Antibacterial Shower Scrubber for Body Bathroom Essentials for Men & Women Charcoal

Sud Scrub$28.794.2★6,489 rev

Avilana Premium Silicone Body Scrubber - Trusted Since 2017 - SGS Certified Food Grade Dual Sided Bath Brush Quick-Dry Exfoliating Loofah Alternative Massage Brush Sensitive Skin Women Men

Avilana$11.824.5★36,245 rev

Newest

by launch date

Back Scrubber for Shower & Face Scrubber 2Pcs Silicone Exfoliating Brush Set with 17In Long Handle Soft Body & Facial Cleansing Scrubber for Men Women

VWMYQ$17.376,612 rev

5mo ago

2PCS Silicone Body Scrubber Premium Silicone Loofah for Women Men and Kids Gentle Exfoliating Shower Bath Scrubber for All Kinds of Skin (Blue & Green)

Uormsici$5.46205 rev

1y ago

CORATED African Net Sponge Authentic Shower Loofah Exfoliating Bath Sponge Body Scrubber for Women and Men Daily Use Body Care Travel Portable Bath Accessories Spa Gifts

CORATED$9.802,374 rev

1y ago

Silicone Back Scrubber for Shower 17in Lengthen Long Handle Body Brush Double Sided Shower Brush for Shower Exfoliating and Massage Can Produce Rich Foam Long Handle Back Scrubber for Men

VWMYQ$14.184,106 rev

2y ago

Silicone Body Scrubber Exfoliating Body Scrubber for Sensitive Skin Non-Slip Shower Scrubber for Body Silicone Body Brush for Showering Charcoal Effective Showering Exfoliation Gentle Massage

RamPula$9.871,741 rev

2y ago

What buyers say about silicone body scrubber

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Amazing quality”

Soft Feel13%

“Excellent quality and soft”

Ease Of Cleaning10%

“Cleans Really well”

Value For Money7%

“Great Value”

Cleansing6%

“Squeaky clean”

Durability5%

“durable handle”

Advertised Vs Actual Product5%

“As Described”

Lather5%

“Amazing lather”

Efficiency4%

“Work Well”

Ease Of Use3%

“Easy to handle”

What buyers complain about

Durability8%

“Breaks apart”

Size-Overall8%

“Too large”

Lather8%

“No Lather”

Hard Feel7%

“Hard as a rock”

Ease Of Cleaning7%

“Would not clean off”

Quality-Overall7%

“Cheap quality”

Value For Money4%

“Very expensive”

Smell3%

“Bad smell”

Functionality-Overall3%

“Doesnt work”

Ease Of Use2%

“VERY DIFFICULT to open”

Top return reasons

Size-Overall17%

Advertised Vs Actual Product11%

Material Quality9%

Hard Feel8%

Defective Material/Parts7%

Functionality-Overall6%

Quality-Overall6%

Texture/Consistency-Overall4%

Lather3%

Value For Money3%

Common questions

Is silicone body scrubber profitable to sell on Amazon United States?: The niche generates $4.5M/yr across 45 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (65/100).
How competitive is the silicone body scrubber niche?: 32 brands and 179 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in silicone body scrubber?: Top complaints mined from reviews: Durability, Size-Overall, Lather. The return rate is 0.6%.
When does demand for silicone body scrubber peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the silicone body scrubber niche?: Listings span $5.26–$28.79; the average listing price is $10.93 (sweet spot $15–$100). The average incumbent carries 9,947 reviews — the moat a new listing must climb.