Silicone Back Scrubber
MaybeAn estimated 0.8% of orders come back. But demand is soft, at -12.6% this quarter, so Silicone Back Scrubber is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $402K/yr358K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 74%top-5 click share · 11 brands · 17 sellers
Flapen Score
Silicone Back Scrubber against its category
The dotted line is the Beauty & Personal Care average. Past it, Silicone Back Scrubber is stronger. Inside it, weaker.
Market
The Silicone Back Scrubber market on Amazon at a glance
Shoppers on Amazon United States searched for Silicone Back Scrubber 358K times last year and spent an estimated $402K. The top 5 brands take 86% of clicks. Demand peaks in Feb. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $402K a year.
- Searches, last 12 months
- 358K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 9.1%
- Market size, estimated
- $402Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- silicone back scrubber136K searches a year
02 · Price
A sale here is worth $12.29.
Listings sell for $12.29 on average, from $7.21 to $25.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $12.29 that is $15K to $18K a year per listing.
- Average price
- $12.29under the $15 to $100 sweet spot
- Price range
- $7.21–$25.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $15K–$18K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Bath & Bathing Accessories. It carries 3,413 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #111in Bath & Bathing Accessories
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 3,413per listing
- Listings tracked
- 15
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Silicone Back Scrubber products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
17
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
11%
- Brand 128%
- Brand 226%
- Brand 316%
- Brand 49%
- Brand 56%
- Brand 63%
- Open — no brand owns it (5 brands, 11%)
Demand
Silicone Back Scrubber search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9×
Search terms
Top Silicone Back Scrubber search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silicone back scrubber136K/yr
- silicone back scrubber for shower59K/yr
- silicone body scrubber with handle48K/yr
- silicone shower brush16K/yr
- back scrubber silicone9K/yr
- silicone back scrubber with handle12K/yr
- silicone bath brush9K/yr
- silicone back scrubber shower7K/yr
- silicone scrubber with handle6K/yr
- back scrubber for shower silicone9K/yr
Reviews and returns
What reviews say buyers love and hate about Silicone Back Scrubber
We read the reviews and the return reasons for every product selling here.
“Does not lather wel”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silicone Back Scrubber questions
Answered from the same tracked data.