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Silicone Back Scrubber

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -12.6% this quarter, so Silicone Back Scrubber is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$402K/yr358K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
74%top-5 click share · 11 brands · 17 sellers

Flapen Score

Silicone Back Scrubber against its category

The dotted line is the Beauty & Personal Care average. Past it, Silicone Back Scrubber is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Back Scrubber market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Back Scrubber 358K times last year and spent an estimated $402K. The top 5 brands take 86% of clicks. Demand peaks in Feb. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $402K a year.

Searches, last 12 months
358K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
9.1%
Market size, estimated
$402Ka year
Peak month
February1.9× the quietest month
Top search term
silicone back scrubber136K searches a year

02 · Price

A sale here is worth $12.29.

Listings sell for $12.29 on average, from $7.21 to $25.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $12.29 that is $15K to $18K a year per listing.

Average price
$12.29under the $15 to $100 sweet spot
Price range
$7.21–$25.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$15K–$18K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Bath & Bathing Accessories. It carries 3,413 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#111in Bath & Bathing Accessories
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
3,413per listing
Listings tracked
15

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Silicone Back Scrubber products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

$0$40K$80K$120K$161K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

17

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

11%

  • DNC28%
  • VWMYQ26%
  • TOOLETRIES16%
  • YouthRun9%
  • Manmihealth6%
  • sofine3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Silicone Back Scrubber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Silicone Back Scrubber search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • silicone back scrubber136K/yr
  • silicone back scrubber for shower59K/yr
  • silicone body scrubber with handle48K/yr
  • silicone shower brush16K/yr
  • back scrubber silicone9K/yr
  • silicone back scrubber with handle12K/yr
  • silicone bath brush9K/yr
  • silicone back scrubber shower7K/yr
  • silicone scrubber with handle6K/yr
  • back scrubber for shower silicone9K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Back Scrubber

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Cleaning”
12%of negative reviews mention “Lather”
0.8%of orders come back
“Does not lather wel”
A buyer, on “Lather”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Silicone Back Scrubber questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data