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Silicona Para El Cabello

Fail

Shoppers spend an estimated $37K a year here, so Silicona Para El Cabello is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$37K/yr70K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
78%top-5 click share · 9 brands · 92 sellers

Flapen Score

Silicona Para El Cabello against its category

The dotted line is the Beauty & Personal Care average. Past it, Silicona Para El Cabello is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicona Para El Cabello market on Amazon at a glance

Shoppers on Amazon United States searched for Silicona Para El Cabello 70K times last year and spent an estimated $37K. The top 5 brands take 85% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
3.5%
Market size, estimated
$37Ka year
Peak month
April12.4× the quietest month
Top search term
silicona para el cabello32K searches a year

02 · Price

A sale here is worth $15.10.

Listings sell for $15.10 on average, from $6.70 to $41.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $15.10 that is $4K to $8K a year per listing.

Average price
$15.10inside the $15 to $100 sweet spot
Price range
$6.70–$41.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #129 within Hair Treatment Oils. It carries 14,787 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#129in Hair Treatment Oils
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
14,787per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Silicona Para El Cabello products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

92

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

11%

  • Brand 157%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 11%)

Demand

Silicona Para El Cabello search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '24Spike '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 12.4×

Search terms

Top Silicona Para El Cabello search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicona para el cabello32K/yr
  • aceite karsell para el cabello8K/yr
  • karsell oil5K/yr
  • reparador de puntas4K/yr
  • maca essence oil4K/yr
  • karsell collagen hair oil8K/yr
  • karseell oil2K/yr
  • aceite de karsell original3K/yr
  • gotas mgicas para el cabello2K/yr
  • karseell collagen hair oil2K/yr

Reviews and returns

What reviews say buyers love and hate about Silicona Para El Cabello

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
14%of negative reviews mention “Oily/Greasy”
0.4%of orders come back
“Made my hair greasy”
A buyer, on “Oily/Greasy”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Silicona Para El Cabello questions

Answered from the same tracked data.